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YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern
YouTube plans to roll out new monetization opportunities for creators, including ways to make money directly from viewers.
The post YouTube is Adding New Ways For Creators to Make Money via @MattGSouthern appeared first on Search Engine Journal.
Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin
GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here’s how.
The post Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin appeared first on Search Engine Journal.
Go Beyond Ego Bait and Create Roundups That Resonate
You round up the experts. You pull together their quotes. You publish the roundup post and wait for the experts to share. That’s fine but you could do it better. Here are some ideas on how. Continue reading
The post Go Beyond Ego Bait and Create Roundups That Resonate appeared first on Content Marketing Institute.
YouTube Shorts Launching in USA in March via @MattGSouthern
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month.
The post YouTube Shorts Launching in USA in March via @MattGSouthern appeared first on Search Engine Journal.
Google: No SEO Benefit to Audio Versions of Text Posts via @MattGSouthern
Google’s John Mueller says there’s no inherent SEO benefit to adding an audio version of a text-based web page.
The post Google: No SEO Benefit to Audio Versions of Text Posts via @MattGSouthern appeared first on Search Engine Journal.
Importance of Understanding Your Audience – Ep. 212
Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance of purging an email list and also how to maintain an audience and launch several ventures or businesses by understand your audience and their wants & needs.
The post Importance of Understanding Your Audience [Podcast] appeared first on Search Engine Journal.
See How Losing Broad Match Modified Will Impact Your Google Ads via @siliconvallaeys
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
The post See How Losing Broad Match Modified Will Impact Your Google Ads via @siliconvallaeys appeared first on Search Engine Journal.
10 Tips for Starting a Business Blog That’s Built to Scale via @_kevinrowe
There are many business benefits of a blog with high-quality content. Learn how to set the foundation for a successful enterprise blog.
The post 10 Tips for Starting a Business Blog That’s Built to Scale via @_kevinrowe appeared first on Search Engine Journal.
What Is Media Planning – and Why Should Content Marketers Care? [Video Show]
Now that so many content marketers run their own media channels, they also must be media planners. Learn what that means, how to strike across paid, earned, owned, and shared channels, and more in this edition of Marketing Makers. Continue reading
The post What Is Media Planning – and Why Should Content Marketers Care? [Video Show] appeared first on Content Marketing Institute.
The Changing Value of Sponsorship: 2021 Sports Marketing Trends
A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorship investments and activate their partnerships. New sponsorship entrants, new channels and new fan necessities will impact the key sponsorship value drivers in 2021 and beyond.
This report examines how sponsorship value is evolving as the world around it changes and why a clear understanding of ROI across channels and over time is a business imperative. Informed by thousands of client conversations and Nielsen Sports data analysis, the report offers fresh insights on the key roles both brand equity and sales impact play in a unified approach to sponsorship measurement.