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Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs.
The post Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks? appeared first on Search Engine Journal.
Content Distribution: Everything You Need to Know Right Now
Your content marketing strategy is incomplete without a solid distribution and promotion plan. This guide walks you through the three phases to get your content in front of your target audiences. Continue reading
The post Content Distribution: Everything You Need to Know Right Now appeared first on Content Marketing Institute.
TikTok has published 4 best practices that have resulted in increased impressions for their video ads. The social platform also gives advice to eCommerce brands.
The post TikTok Reveals What Makes A High Performing Ad On Its Platform appeared first on Search Engine Journal.
An update rolling out soon to the Google News app will send users directly to publishers’ own webpages, rather than being sent to AMP pages.
The post Google News Sending Users Directly to Publishers’ Websites appeared first on Search Engine Journal.
Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month
The post Why Web Pages Disappear from Search Console Reports appeared first on Search Engine Journal.
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!
The post Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation appeared first on Search Engine Journal.
After thorough beta testing, the Bing Content Submission API is now available to everyone. The tool notifies Bing when changes are made to a website.
The post Bing’s Content Submission API Allows Instant Indexing appeared first on Search Engine Journal.
Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta
The post Google Shows How to Optimize for Beta Discover Follow appeared first on Search Engine Journal.
Exceed search performance goals with these 5 Google tools that help publishers diagnose problems and improve rankings.
The post Google’s Top 5 SEO Tools appeared first on Search Engine Journal.
Consumers tend to trust and buy from brands that have higher star ratings. Here’s what you need to know for organic and local search.
The post A Guide to Star Ratings on Google and How They Work appeared first on Search Engine Journal.