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Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands.
The post Google Abandons Third-Party Cookie Phaseout appeared first on Search Engine Journal.
Google’s new search ads blur the lines between AI search results and paid “recommendations”
The post New Google Search Ads Resemble AI Assistant App appeared first on Search Engine Journal.
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal.
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII.
The post The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right) appeared first on Search Engine Journal.
A new year might mean a new paid media strategy. Learn seven changes marketing professionals should implement into their 2024 digital marketing plan.
The post Paid Media Marketing In 2024: 7 Changes Marketers Should Make appeared first on Search Engine Journal.
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
The post Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend appeared first on Search Engine Journal.
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
The post Amazon Non-Endemic Display: What Is It & Why Should You Care? appeared first on Search Engine Journal.
Explore Coca-Cola’s use of generative AI technology by OpenAI and Stable Diffusion for a chatbot with local search results, OOH advertising, and experiential product marketing.
The post 6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing appeared first on Search Engine Journal.
Google announced changes to their cryptocurrency advertising policy that takes effect in 2024
The post Google Updating Cryptocurrency Advertising Policy For 2024 appeared first on Search Engine Journal.
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.”
The post 39 Emotions Digital Marketers Can Use In Advertising appeared first on Search Engine Journal.