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Category: Digital Advertising

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Posted on April 29, 2021

Why Top of Funnel Matters & How to Win Buy-in for It via @sejournal, @justinlugbill

Why Top of Funnel Matters & How to Win Buy-in for It via @sejournal, @justinlugbill

Companies reach an inflection point where they should invest at the top of the funnel. If they don’t, continued market share hangs in the balance.

The post Why Top of Funnel Matters & How to Win Buy-in for It appeared first on Search Engine Journal.

Posted on April 14, 2021

How to Get Started With YouTube Audio Ads via @sejournal, @brookeosmundson

How to Get Started With YouTube Audio Ads via @sejournal, @brookeosmundson

YouTube audio ads are designed to serve brand awareness and reach goals with audio content on the video platform. Here’s how.

The post How to Get Started With YouTube Audio Ads appeared first on Search Engine Journal.

Posted on March 18, 2021

DuckDuckGo Blasts Google Over New iOS Privacy Labels via @MattGSouthern

DuckDuckGo Blasts Google Over New iOS Privacy Labels via @MattGSouthern

DuckDuckGo is calling out Google over its new privacy labels on iOS which reveal how much data the company is collecting from iPhone users.

The post DuckDuckGo Blasts Google Over New iOS Privacy Labels via @MattGSouthern appeared first on Search Engine Journal.

Posted on March 12, 2021

Google May Have to Negotiate Payment for US News Publishers via @MattGSouthern

Google May Have to Negotiate Payment for US News Publishers via @MattGSouthern

Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for content if new bill passes.

The post Google May Have to Negotiate Payment for US News Publishers via @MattGSouthern appeared first on Search Engine Journal.

Posted on March 9, 2021

Ad Blocker Trends: Who is Using Them and Why? via @hoffman8

Ad Blocker Trends: Who is Using Them and Why? via @hoffman8

It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?

The post Ad Blocker Trends: Who is Using Them and Why? via @hoffman8 appeared first on Search Engine Journal.

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