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Don’t Start an Original Research Project Before Answering These 8 Questions
Master Content Proofreading and Editing With These Tips
Editorial Calendar Tools and Templates To Help You Master Your Content To-Do List
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.)
How To Build a Better Audience Persona (Choose a Detailed or Quick Method)
To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading 
How To Choose the Right Publication To Pitch (and Earn Editors’ Love)
Use your content marketing skills to understand and deliver what your audience wants to craft a distributed content strategy. This time, your audience is the editors at third-party outlets. Here are some tips to help.
7 Questions Every Writer Should Ask To Craft an Effective Lead
Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading 
9 Questions to Help You Prioritize Content Creation [Template]
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here’s how to do that. Continue reading
The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.
How to Document Your Content Marketing Workflow
A documented content marketing strategy is a big differentiator between the most and least successful. Imagine what a documented workflow could do for your content marketing operations. Here’s how to do it in four stages. Continue reading
The post How to Document Your Content Marketing Workflow appeared first on Content Marketing Institute.
How to Do a Competitive Content Marketing Analysis
If your content is to be unique, it must be differentiated from your competitors’ content. Here’s how to assess what they’re doing so you can find gaps to fill, do it better, or avoid it altogether. Continue reading
The post How to Do a Competitive Content Marketing Analysis appeared first on Content Marketing Institute.
The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time)
Too many treat editing and proofreading as the same thing. You can change that. Here’s how to do each as a distinct endeavor. (Your readers will thank you.) Continue reading
The post The Best Proofreading and Editing Tips (Spoiler: Don’t Do Them at the Same Time) appeared first on Content Marketing Institute.
