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A report finds organic traffic is declining, costs are rising, and user frustrations are growing, forcing marketers to prioritize retention.
The post Digital Ads Cost More, Convert Less: Frustration To Blame appeared first on Search Engine Journal.
Google struggles to shift iPhone searches to its apps, reaching a low 30% adoption, as antitrust concerns loom over the Safari partnership.
The post Google Struggles To Boost Search Traffic On Its iPhone Apps appeared first on Search Engine Journal.
Gain a clear understanding of what bounce rate really means and how to interpret it using Google Analytics 4.
The post What Is Bounce Rate & How To Audit It appeared first on Search Engine Journal.
Razorfish launches R-Index: A revolutionary technology that turns consumer data silos into strategic insights on consumer journeys and brand sentiment
The post Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights appeared first on Search Engine Journal.
An easy guide to using Search Console Insights to quickly understand actionable information about how your site is ranking in Google.
The post Search Console Insights: What The Report Can Tell You appeared first on Search Engine Journal.
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
The post 5 Google Analytics Reports Every PPC Marketer Needs To Know About appeared first on Search Engine Journal.
Learn how to properly install the Google Tag for proper conversion tracking in your Google Ads campaigns.
The post How To Install The Google Tag For Conversion Tracking appeared first on Search Engine Journal.
Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship.
The post Pairing Analytics Goal Tracking With Client Expectations appeared first on Search Engine Journal.
Discover new time-saving and advanced-level features GA4 offers that UA didn’t, key resources you may have missed and more to fast-track your GA4 learning curve.
The post 7 Top Tips To Become A GA4 Pro (Even If You’re A Beginner) appeared first on Search Engine Journal.
Whether you need to save time, have data privacy concerns, or simply want to try a new tool, discover our top 10 Google Analytics alternatives.
The post 10 Great Google Analytics Alternatives appeared first on Search Engine Journal.