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Category: Marketing Analytics

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Posted on July 23, 2022

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes

How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes

Whether you’re familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report.

The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

Posted on July 21, 2022

$115M In Ad Spend Lost To Clickbait Sites, Report Finds

$115M In Ad Spend Lost To Clickbait Sites, Report Finds

A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.

The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.

Posted on July 14, 2022

5 Ways To Check If Google Analytics Is Working

5 Ways To Check If Google Analytics Is Working

Ensure that your Google Analytics tracking is set up accurately. Doublecheck if you have tracking issues with these 5 easy methods.

The post 5 Ways To Check If Google Analytics Is Working appeared first on Search Engine Journal.

Posted on July 11, 2022

Google Analytics 4 – Everything You Need To Know

Google Analytics 4 – Everything You Need To Know

Have you made the switch to Google Analytics 4? Here’s what you need to know about GA4 and the switchover.

The post Google Analytics 4 – Everything You Need To Know appeared first on Search Engine Journal.

Posted on June 26, 2022

A Complete Google Search Console Guide For SEO Pros

A Complete Google Search Console Guide For SEO Pros

This guide covers everything you need to know about Google Search Console, complete with tips on how you can improve site health and search performance.

The post A Complete Google Search Console Guide For SEO Pros appeared first on Search Engine Journal.

Posted on June 25, 2022

Google Analytics & Search Console Data Never Match – And Here’s Why

Google Analytics & Search Console Data Never Match – And Here’s Why

Both the Google Search Console and Google Analytics offer insights into your digital presence and performance, but they report data in different ways. Here’s why.

The post Google Analytics & Search Console Data Never Match – And Here’s Why appeared first on Search Engine Journal.

Posted on June 25, 2022

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here’s what they found.

The post Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study appeared first on Search Engine Journal.

Posted on June 8, 2022

How To Build A Facebook Ads Dashboard In Google Data Studio

How To Build A Facebook Ads Dashboard In Google Data Studio

Looking for more robust Facebook Ads reporting? Learn how to build a Google Data Studio dashboard with this step-by-step process.

The post How To Build A Facebook Ads Dashboard In Google Data Studio appeared first on Search Engine Journal.

Posted on June 7, 2022

Improve SEM Performance With Your Own Unique KPIs

Improve SEM Performance With Your Own Unique KPIs

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.

The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.

Posted on May 28, 2022

Important KPIs To Measure For An Organic SaaS Campaign

Important KPIs To Measure For An Organic SaaS Campaign

Give a clearer report to SaaS executives with these important SEO KPIs that speak directly to their business goals.

The post Important KPIs To Measure For An Organic SaaS Campaign appeared first on Search Engine Journal.

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