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How to Use Website Traffic Analysis for Persona Development via @sejournal, @AdamHeitzman
Website traffic analysis (particularly Google Analytics) offers companies insight into their customers. Learn how you can build personas with this data.
The post How to Use Website Traffic Analysis for Persona Development appeared first on Search Engine Journal.
Why Do Search Rankings on Some Keywords Fluctuate So Much? via @sejournal, @tonynwright
There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.
The post Why Do Search Rankings on Some Keywords Fluctuate So Much? appeared first on Search Engine Journal.
Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson
There are KPIs for every stage of the funnel. Learn about content KPIs, how to track them, and what they mean for your marketing goals.
The post Content KPIs to Define Success at Every Stage of the Funnel via @brie_e_anderson appeared first on Search Engine Journal.
How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
The post How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan appeared first on Search Engine Journal.
Google Predicts These 4 Pandemic Changes Are Permanent via @MattGSouthern
Companies have changed the way they do business since the pandemic. In a new report, Google forecasts which of those changes are here to stay.
The post Google Predicts These 4 Pandemic Changes Are Permanent via @MattGSouthern appeared first on Search Engine Journal.
How to Perform an In-Depth Technical SEO Audit via @annaleacrowe
Learn a step-by-step process for creating a comprehensive technical SEO audit for your clients.
The post How to Perform an In-Depth Technical SEO Audit via @annaleacrowe appeared first on Search Engine Journal.
7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman
Local search changes significantly in times of crisis. Learn best practices to measure the success of local marketing during unpredictable events.
The post 7 Local Marketing Measurement Best Practices for Times of Crisis via @mjnyman appeared first on Search Engine Journal.
Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin
GTM allows site owners to collect data without needing to rely on a developer for code or wait for the next app release. Here’s how.
The post Google Tag Manager: A GA4 Beginner’s Guide via @KayleLarkin appeared first on Search Engine Journal.
