Click Bots and Fake Traffic Cost Online Advertisers $35 Billion

Click Bots and Fake Traffic Cost Online Advertisers $35 Billion

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. An open secret, this problem is much more widespread than many digital marketers might assume, with some estimates claiming fake users make up almost 40% of all web traffic. PPC Fraud is Big Business A study by the University of Baltimore estimated ad fraud costs businesses $35 billion globally in 2020 alone. One of the most common ways it is perpetrated is via PPC fraud, in which […]

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Google Announces More Personalized Search Results at Search On Event

Google Announces More Personalized Search Results at Search On Event

Google will now show users whether the results of search queries are personalized or not, the search engine giant announced via its blog. In February 2021, the Mountain View, California-based search engine added an “About this result” section to provide users with more context of the results of search queries. Initially, this only included details about the source website. Over time, it expanded this to include additional information about what it took into account to deliver these results. This latest announcement, which coincides with Google’s Search On event, will now show users if a query result is personalized or not. […]

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