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Posted on July 3, 2024

Robots.txt Turns 30: Google Highlights Hidden Strengths

Robots.txt Turns 30: Google Highlights Hidden Strengths

Google’s Gary Illyes highlights robots.txt file’s error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.

The post Robots.txt Turns 30: Google Highlights Hidden Strengths appeared first on Search Engine Journal.

Posted on July 2, 2024

WordPress Takes Bite Out Of Plugin Attacks

WordPress Takes Bite Out Of Plugin Attacks

WordPress took decisive steps to combat supply chain attacks over the weekend by pausing plugin updates and resetting passwords

The post WordPress Takes Bite Out Of Plugin Attacks appeared first on Search Engine Journal.

Posted on June 29, 2024

WordPress Plugin Supply Chain Attacks Escalate

WordPress Plugin Supply Chain Attacks Escalate

More WordPress security threats emerge as supply chain attack infections are discovered in a greater number of plugins

The post WordPress Plugin Supply Chain Attacks Escalate appeared first on Search Engine Journal.

Posted on June 29, 2024

Google Warns Of Soft 404 Errors And Their Impact On SEO

Google Warns Of Soft 404 Errors And Their Impact On SEO

Google’s Gary Illyes warns of soft 404 errors’ impact on web crawling and recommends proper error handling to improve SEO and site efficiency.

The post Google Warns Of Soft 404 Errors And Their Impact On SEO appeared first on Search Engine Journal.

Posted on June 29, 2024

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal

Google clarifies E-E-A-T’s role in search rankings, emphasizing quality content over chasing specific signals for improved search performance.

The post Google’s E-E-A-T & The Myth Of The Perfect Ranking Signal appeared first on Search Engine Journal.

Posted on June 29, 2024

Google On The 2 Types Of Searches It Still Struggles With

Google On The 2 Types Of Searches It Still Struggles With

Google still struggles with complex search queries, particularly those using “not” and prepositions, despite AI advancements.

The post Google On The 2 Types Of Searches It Still Struggles With appeared first on Search Engine Journal.

Posted on June 28, 2024

Google Reveals Its Methods For Measuring Search Quality

Google Reveals Its Methods For Measuring Search Quality

Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges.

The post Google Reveals Its Methods For Measuring Search Quality appeared first on Search Engine Journal.

Posted on June 28, 2024

Google Completes June 2024 Spam Update Rollout

Google Completes June 2024 Spam Update Rollout

Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate.

The post Google Completes June 2024 Spam Update Rollout appeared first on Search Engine Journal.

Posted on June 28, 2024

WordPress Plugins Compromised At The Source

WordPress Plugins Compromised At The Source

Hackers are exploiting WordPress plugins at the source, enabling them to infect every site using the compromised plugins

The post WordPress Plugins Compromised At The Source appeared first on Search Engine Journal.

Posted on June 27, 2024

Google Ads Revamps Query Matching: What You Need to Know

Google Ads Revamps Query Matching: What You Need to Know

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency.

The post Google Ads Revamps Query Matching: What You Need to Know appeared first on Search Engine Journal.

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