Nothing Is On Fire At Google
Google has data, chips and cash to lead in AI. The real question is whether it will disrupt the Search business that pays for everything.
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AI Changed Your Buyer Faster Than Your Business Can Adapt
AI Changed Your Buyer Faster Than Your Business Can Adapt
AI changed the buyer in 18 months. Most businesses still run on 12-month plans. Here’s where the gap shows up and why it keeps widening.
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YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
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Google Tells Sites To Fact-Check AI Content Before Publishing
Google Tells Sites To Fact-Check AI Content Before Publishing
Google’s guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata.
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Google Gemini Adds UTM Parameters For Referral Attribution
Google Gemini Adds UTM Parameters For Referral Attribution
Gemini’s new UTM parameters give site owners clearer attribution for traffic coming from Google’s AI platform.
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Google Analytics Adds App Conversions To Cross-Channel Reports
Google Analytics Adds App Conversions To Cross-Channel Reports
Google Analytics now supports app conversions in its performance and attribution reports.
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Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.
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OpenAI Dots Run Read-Only Research When Nobody Is Asking
OpenAI Dots Run Read-Only Research When Nobody Is Asking
OpenAI’s Dots can review connected apps and run scheduled checks between conversations, with read-only limits on proactive research.
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Using Local (AI) Compute To Reduce Reliance On Frontier Models
Using Local (AI) Compute To Reduce Reliance On Frontier Models
How much SEO work can you move off the cloud and onto the user’s machine? A Chrome extension experiment with Gemini Nano has answers.
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The AI Search Metrics I Use To Track Client Pipelines
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.
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