Will AI Replace SEO Specialists?
Is AI coming for all our jobs? Learn how AI is reshaping the SEO industry and what it means for SEO specialists.
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The Reality of Generative AI in Marketing May Not Be What You Think
The Reality of Generative AI in Marketing May Not Be What You Think
You’ve read the headlines, clicked the research, and gone down the generative AI rabbit hole. Yes, it’s got great hype people. But they all miss the first lesson of generative AI and marketing.
Google Explains How It Chooses Canonical Webpages
Google Explains How It Chooses Canonical Webpages
Google’s Gary Illyes explains how Google chooses canonicals webpages and shares why duplicate pages can be useful
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41 Tips & Best Practices To Create Great Webinars
41 Tips & Best Practices To Create Great Webinars
Discover 41 best practices for creating engaging and effective webinars that resonate with your target audience, drive leads, and help you achieve your ROI goals.
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Google’s Indexing Process: When Is “Quality” Determined?
Google’s Indexing Process: When Is “Quality” Determined?
Google shares more details about the impact of content quality on webpage indexing.
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57+ Words Every Content Marketer Should Know [Glossary]
57+ Words Every Content Marketer Should Know [Glossary]
Do your content marketing peers use terms that aren’t familiar to you? Do you know the difference between a content marketing strategy, content strategy, and content mission? Read on and bookmark this go-to glossary.
Google Responds To Criticism Over Forums At Top Of Search Results
Google Responds To Criticism Over Forums At Top Of Search Results
Google’s forum carousel sparks debate, raising concerns about misinformation and prompting a response from the company.
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Want More Referral Traffic? Don’t Overlook These Generous Sites
Want More Referral Traffic? Don’t Overlook These Generous Sites
A new study reveals which sites send generous referral traffic (and which don’t). Google tops the list, but don’t overlook other search engines and social sites where you might face less competition. Here’s how to grab your share of referrals from non-Google sources.
Google’s Crawling Priorities: Insights From Analyst Gary Illyes
Google’s Crawling Priorities: Insights From Analyst Gary Illyes
Google’s Gary Illyes aims to reduce web crawling without sacrificing quality, prioritizing URLs that “deserve” crawling.
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2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
With all of the updates to Google’s SERP features, it can be a challenge to know which strategies can keep you visible in the midst of recent developments. Let us help. Watch this on-demand webinar for a deep dive into all things SERP features, what they are, and why they’re important for your own business. STAT’s Senior Search Scientist, Tom Capper, shows you all you need to know to craft an end-to-end strategy, with the latest research on SERP features in 2024, including how frequently each is appearing, and how much visibility each is driving, with comparative analysis across device […]
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