How AI Grades for Influencers Help With Brand Safety

How AI Grades for Influencers Help With Brand Safety

One-fourth of U.S. companies say influencer spending will take 40% of their total marketing budget. How can brands invest in social media personalities who aren’t likely to enter into risky political talk? New AI tools can help.

21 Great Ideas To Get Your Content Audience To Take Action

21 Great Ideas To Get Your Content Audience To Take Action

How do you create content that converts into profitable actions? Consider these 21 tips from experts presenting at Content Marketing World. Interestingly, they have different ideas of what to put at the top of your list.

7 Ancient Archetypes That Give Your Content Fresh Relevance

7 Ancient Archetypes That Give Your Content Fresh Relevance

Sequels, prequels, and reboots abound. Why? Storytelling around recognizable themes has built-in resonance. Explore the seven archetypes with inspiring B2C and B2B examples before you launch the next content marketing initiative.