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Google highlights hreflang x-default’s benefits, including enhanced user experience, improved URL discovery, and increased conversions.
The post How Google’s Hreflang x-default Enhances Website Navigation appeared first on Search Engine Journal.
LinkedIn announces restructuring affecting 716 roles, refocuses China strategy, and prepares for AI-influenced changes in the global economy.
The post LinkedIn Announces Shift In Global Strategy, Resulting In Job Cuts appeared first on Search Engine Journal.
Microsoft launches Ads for Chat API, aiming to seamlessly monetize AI chat experiences for partners, consumers, and advertisers.
The post Microsoft Unveils AI Chat Monetization For Digital Partners appeared first on Search Engine Journal.
In this guide, learn how to leverage guest posting; not only does it help to improve SEO but to help your brand reputation, too.
The post Guest Posting In 2023: 15 Tips To Increase Your Brand Awareness appeared first on Search Engine Journal.
When Did Your B2B Team Stop Caring (and What To Do About It) [Rose-Colored Glasses]
When did B2B marketing teams stop caring? Sure, they care about their jobs. But many don’t seem to care about the topic of their employer’s business. And that’s a problem. Continue reading 
This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events.
The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal.
Oil and natural gas marketing require special considerations when marketing online. Discover 6 strategies to expand your digital footprint and reach more clients.
The post 6 Proven Digital Marketing Strategies For Oil And Gas Companies appeared first on Search Engine Journal.
Scaling your content production doesn’t always equal success. Don’t underestimate the role of good content briefs in the process.
The post Scaling Content Production: Celebrating The Unsung Hero appeared first on Search Engine Journal.
OpenAI stops training language models such as GPT-4 with customer API data.
The post OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data appeared first on Search Engine Journal.
Ray Kurzweil explains why there should be no pause in AI development
The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal.