Is There Such a Thing as the Best Word Count for SEO?

Is There Such a Thing as the Best Word Count for SEO?

Does word count matter? It doesn’t really. But content quality certainly does. Here are five ways to improve the quality, from structure to fresh sources, and more that will make your content more attractive to search engines and users. Continue reading

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Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]

Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses]

You can’t solve every content development problem at once, so give yourself permission to stop trying. In his new weekly column, Rose-Colored Glasses, Robert Rose offers his view on a better way to tackle the challenge of enterprise content processes – one silo at a time. Continue reading

The post Why You Might Not Need a Unified Content Development Process (Yet) [Rose-Colored Glasses] appeared first on Content Marketing Institute.