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How to Use Hreflang for a Multilingual Website via @sejournal, @TaylorDanRW
There are many considerations, interpretations, and implementations of the hreflang framework. Learn how to properly use and structure hreflang tags for multilingual websites here.
The post How to Use Hreflang for a Multilingual Website appeared first on Search Engine Journal.
How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] via @sejournal, @hethr_campbell
Focus your resources on SEO efforts that count. Join our next webinar and learn how to identify SEO initiatives that deliver measurable results.
The post How to Prioritize SEO Initiatives for Greatest Business Impact [Webinar] appeared first on Search Engine Journal.
3rd Party Elementor Plugins Vulnerability Affects +1 Million via @sejournal, @martinibuster
Two Brainstorm Force addon plugins for Elementor were discovered to have vulnerabilities affecting over a million websites.
The post 3rd Party Elementor Plugins Vulnerability Affects +1 Million appeared first on Search Engine Journal.
10 Psych Principles to Attract and Grow Your Audience
While content marketing tactics and times change, one thing remains constant – people and the way they behave. That’s why you should consider these 10 psychology triggers when crafting your content. Continue reading
The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.
Why SEO Matters for Law Firms via @sejournal, @xandervalencia
Get a better understanding of why SEO matters for law firms and how lawyers can get started generating more traffic for their websites.
The post Why SEO Matters for Law Firms appeared first on Search Engine Journal.
Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27
Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one?
The post Google vs. Microsoft Bing: A Detailed Comparison of Two Search Engines appeared first on Search Engine Journal.
7 Lessons From Leading SEO at a Digital Marketing Agency via @sejournal, @Stevenvvessum
Leading SEO at a digital marketing agency or growing an agency of your own can be risky. These lessons can help you out.
The post 7 Lessons From Leading SEO at a Digital Marketing Agency appeared first on Search Engine Journal.
Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week)
A popular brand-funded magazine gets cut. An email error creates an accidental community. And marketers fear they’ve maxed out their audience’s digital attention spans. But the lessons to take from these examples might surprise you. Continue reading
The post Traffic Soared but Funding Disappeared (Plus Other Content Marketing Surprises of the Week) appeared first on Content Marketing Institute.
The Nielsen Annual Marketing Report Hub
This hub features the latest reports, data and insights related to The Nielsen Annual Marketing Report series. The report is driven by a national survey conducted across 250+ marketers across a variety of industries focused on media, data, technology and measurement strategies. Scroll down to discover how marketers are approaching marketing in today’s world.
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
Now, as marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted. There is no more one-size-fits-all approach for businesses looking to engage with consumers.
In this report, Nielsen discusses smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
After living with COVID-19 for more than a year, it’s critical that brands understand that not all online shopping ends with an electronic purchase. Many omnichannel shoppers use digital channels for information rather than simply an electronic means to an end. That means that omnichannel marketing strategies that fixate on e-commerce buying exclude a significant portion of consumers—those whose shopping touchpoints include, but don’t end in, a digital one.
There is no more one-size-fits-all approach for marketers looking to engage with consumers, but when viewed over time you can see how companies marketers are re-shaping their strategy. These charts feature some of the latest marketing trends.
Now, as marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics. Nielsen discusses smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment.
The report sheds new light on how marketers perceive the effectiveness of digital and traditional channels, if their perception is driven by measurement data they can trust, and what ultimately influences budget decisions.
This first edition of the report looks into the minds of today’s marketers as they tackle the challenges of an increasingly fragmented marketplace.
Nielsen Annual Marketing Report: Era of Adaptation
No one was prepared for what the world has experienced over the past year. For businesses, the need for agility was clear, but uncertainty and disruption left most ill-equipped to know how and where to make adjustments.
To be successful as a marketer, the ability to change and adapt is imperative—we’re living in an era of adaptation. As marketing and advertising begin to rebound, brands need to be smart about their strategies and tactics if they want to reach a world of audiences whose habits and preferences have shifted.
In this report, Nielsen discusses smart marketing and advertising strategies for brands of all sizes to meet the escalating pressure to drive return on investment. Learn more about:
