Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

Use Loyalty Content To Sustain Your Hard-Won Customer Relationships

If you think new customer acquisition should be content marketing’s primary goal, you may want to think again. Read on for tips, examples, and more about how to make content and customer retention go hand in hand. Continue reading

The post Use Loyalty Content To Sustain Your Hard-Won Customer Relationships appeared first on Content Marketing Institute.

Why You Should Doubt Headline Best Practices Advice (Except This)

Why You Should Doubt Headline Best Practices Advice (Except This)

Headline advice articles promise a magic formula for crafting titles that compel people to click through and read your content. But what happens when one set of “best” practices conflicts with another – and with what your data tells you? Here’s how to sort it out. Continue reading

The post Why You Should Doubt Headline Best Practices Advice (Except This) appeared first on Content Marketing Institute.