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Google: Keep Redirects Live For One Year via @sejournal, @MattGSouthern
Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently.
The post Google: Keep Redirects Live For One Year appeared first on Search Engine Journal.
7 GA4 Features That Will (Hopefully) Make You Hate It Less via @sejournal, @brie_e_anderson
You may not love Google Analytics 4 any time soon, but there are a few things to like. Learn about some promising GA4 features here.
The post 7 GA4 Features That Will (Hopefully) Make You Hate It Less appeared first on Search Engine Journal.
51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work
Pet peeves and misconceptions in content marketing go way beyond annoying. They’re bad for the practice, hurt your business results, and color the perception of content marketers as a whole. Browse this list of some of the worst – then add your own. Continue reading
The post 51 Experts Share Content Marketing Myths and Missteps That Hurt Your Work appeared first on Content Marketing Institute.
The State of Global Media
As markets begin to adapt to the disruption that the pandemic has created across the media industry, navigating audiences has never been more critical. Much remains unknown about the future of media, but audiences have made one thing clear: understanding it is more important than ever.
We gathered together top industry experts and Nielsen leaders from across the globe to discuss how to navigate the global landscape today and tomorrow. Watch the on-demand session below to hear more about:
LinkedIn Offers Free Marketing Certification Program via @sejournal, @MattGSouthern
LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert.
The post LinkedIn Offers Free Marketing Certification Program appeared first on Search Engine Journal.
Google Launches Free Deals Listings in Search Results via @sejournal, @MattGSouthern
Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants.
The post Google Launches Free Deals Listings in Search Results appeared first on Search Engine Journal.
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.
The post Google’s New 3-Strike Policy – The Checks & Balances appeared first on Search Engine Journal.
PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search via @sejournal, @timothyjjensen
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.
The post PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search appeared first on Search Engine Journal.
How to Understand User Behavior With Google Analytics via @sejournal, @azarchick
Want to increase conversions and ROI? Analyzing site traffic and understanding user behavior via Google Analytics will help. Here’s how.
The post How to Understand User Behavior With Google Analytics appeared first on Search Engine Journal.
Beyond the PDF: Why B2B Content Marketing Demands an Evolution
Are old formats worth clinging to? Is your B2B content marketing primed to go the way of Blockbuster or Netflix? We take on the whole view of B2B marketing in the modern era. Continue reading
The post Beyond the PDF: Why B2B Content Marketing Demands an Evolution appeared first on Content Marketing Institute.
