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The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know.
The post Marketing in the Metaverse: The Future of Search & Social appeared first on Search Engine Journal.
Facebook Messenger Turns 10, Adds 4 New Features via @sejournal, @MattGSouthern
As Facebook Messenger turns 10 years old, it’s adding four new features to enhance communication with friends, family, and colleagues.
The post Facebook Messenger Turns 10, Adds 4 New Features appeared first on Search Engine Journal.
Google’s Page Title Update is Dynamic and Reactive to Changes via @sejournal, @MattGSouthern
As more new information comes out about Google’s update to generating web page titles, we learn it’s dynamic and will react to on-site changes.
The post Google’s Page Title Update is Dynamic and Reactive to Changes appeared first on Search Engine Journal.
15 Local SEO Mistakes and How to Avoid Them via @sejournal, @jasonhennessey
Local search and maps drive traffic and leads — when done right. Learn to spot and avoid 15 common local SEO mistakes here.
The post 15 Local SEO Mistakes and How to Avoid Them appeared first on Search Engine Journal.
Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’
Producing a successful webinar takes about six to eight weeks from the time you say “let’s go” to show time. These five acts will help you plan a webinar your audience will really appreciate. Continue reading
The post Webinar Planning Checklist: From ‘Let’s Do It’ to ‘Action’ appeared first on Content Marketing Institute.
Quality Data Will Help Publishers Cultivate Stronger Audience Relationships
As the media industry plans for a future without third-party cookies, many are quick to jump to the implications for advertisers and their digital marketing efforts to stay connected with consumers. But the implications are just as meaningful for publishers, given that they want to offer equally meaningful experiences to the visitors of their sites, platforms and apps. As is the case with advertisers, information about users and visitors is critical, even though third-party cookies won’t become extinct for more than a year now.
To understand the road that publishers must navigate in an effort to create meaningful experiences for consumers, we spoke with Katie Koval, SVP of product management at Nielsen, who spoke about two different scenarios: one for publishers with existing authenticated audiences and one for those with un-authenticated audiences. She also comments on how the future of marketing without the cookie will ultimately foster more meaningful relationships between publishers and audiences simply because they will be forged leveraging deterministic audience data.
9 Best Practices for SMS Marketing This Year via @sejournal, @hethr_campbell
Learn what you need to know about SMS marketing – from simple tips and compliance concerns to building a world-class opt-in flow.
The post 9 Best Practices for SMS Marketing This Year appeared first on Search Engine Journal.
How Can We Prepare for What SEO May Look Like In Future? via @sejournal, @mindyweinstein
SEO has come a long way and will continue to evolve as search engines evolve. Here’s where to focus next.
The post How Can We Prepare for What SEO May Look Like In Future? appeared first on Search Engine Journal.
What Type of SSL Certificate Does Your Website Need? via @sejournal, @BrianHarnish
Learn about the different types of SSL certificates, how they impact marketing here, and which one may be right for your website here.
The post What Type of SSL Certificate Does Your Website Need? appeared first on Search Engine Journal.
Google Confirms Update to Generating Web Page Titles via @sejournal, @MattGSouthern
Google’s Danny Sullivan confirms the search engine is updating the way it generates web page titles in search results.
The post Google Confirms Update to Generating Web Page Titles appeared first on Search Engine Journal.