How To Make Content a More Effective Part of Your Sales Funnel

How To Make Content a More Effective Part of Your Sales Funnel

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take. Continue reading

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Hot Take: Look Outside Your Team For Great Content Marketing

Hot Take: Look Outside Your Team For Great Content Marketing

Outside voices can make your content marketing. Examples include UK football star Marcus Rashford helping Aldi UK spread the holiday spirit and UGC making Abercrombie & Fitch a success on TikTok. And a new study from Semrush reveals an opportunity to get better content from outsourced talent. Continue reading

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