About That Burger King Tweet … and More Helpful Content Marketing Lessons

About That Burger King Tweet … and More Helpful Content Marketing Lessons

This week, Burger King UK gets a lesson in context. A new resource shows marketers their path along the social media maturity roadmap. And an at-a-glance flow chart reveals just how many steps go into producing high-performing content. Continue reading

The post About That Burger King Tweet … and More Helpful Content Marketing Lessons appeared first on Content Marketing Institute.

24+ Must-Read Marketing Books (That Happen to be Written by Women)

24+ Must-Read Marketing Books (That Happen to be Written by Women)

Add a few of these woman-written books on content, marketing, business, and psychology and persuasion to your library during Women’s History Month. Each title earned a place on the list thanks to recommendations from your fellow marketers. Continue reading

The post 24+ Must-Read Marketing Books (That Happen to be Written by Women) appeared first on Content Marketing Institute.