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Category: Paid Media Strategy

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Posted on November 2, 2022

How To Track Offline Conversions From Your Google Ads

How To Track Offline Conversions From Your Google Ads

Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.

The post How To Track Offline Conversions From Your Google Ads appeared first on Search Engine Journal.

Posted on October 30, 2022

How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research

How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.

The post How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research appeared first on Search Engine Journal.

Posted on October 22, 2022

Scale Your B2B Lead Generation With Discovery Ads

Scale Your B2B Lead Generation With Discovery Ads

Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.

The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.

Posted on September 10, 2022

What Is Cost Per Click (CPC)?

What Is Cost Per Click (CPC)?

Learn the basics of cost per click bidding, why it’s important, and when to use it.

The post What Is Cost Per Click (CPC)? appeared first on Search Engine Journal.

Posted on August 22, 2022

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy

Harness natural and paid search most synergistically with these six steps.

The post 6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy appeared first on Search Engine Journal.

Posted on August 2, 2022

How Do Retargeting Ads Work, Anyway?

How Do Retargeting Ads Work, Anyway?

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.

The post How Do Retargeting Ads Work, Anyway? appeared first on Search Engine Journal.

Posted on June 23, 2022

Get To Know Ad Rank & Learn 3 Ways To Improve It

Get To Know Ad Rank & Learn 3 Ways To Improve It

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.

The post Get To Know Ad Rank & Learn 3 Ways To Improve It appeared first on Search Engine Journal.

Posted on June 22, 2022

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.

The post The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It appeared first on Search Engine Journal.

Posted on June 21, 2022

Avoid These Top 6 Remarketing Campaign Mistakes

Avoid These Top 6 Remarketing Campaign Mistakes

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.

The post Avoid These Top 6 Remarketing Campaign Mistakes appeared first on Search Engine Journal.

Posted on June 16, 2022

Should I Use Broad Or Phrase Match Negative? Ask The PPC

Should I Use Broad Or Phrase Match Negative? Ask The PPC

Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.

The post Should I Use Broad Or Phrase Match Negative? Ask The PPC appeared first on Search Engine Journal.

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