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Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.
The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.
Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.
The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.
Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.
The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal.
Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.
The post The Future of PPC: 4 Clues From Google That Tell Us Everything appeared first on Search Engine Journal.
What do you need to know to be a successful PPC marketer in the age of automation?
The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.
Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.
The post 7 Ad Copy Tests To Boost PPC Performance [With Examples] appeared first on Search Engine Journal.
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.