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Category: Paid Media

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Posted on November 15, 2025

PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate

PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate

This week’s PPC Pulse highlights Google’s PMax expansion, Microsoft’s Clarity requirement, and rising scrutiny around AI Max results.

The post PPC Pulse: PMax Expands, Clarity Now Mandatory & AI Max Data Debate appeared first on Search Engine Journal.

Posted on October 9, 2025

How AI is Helping Brands Convert More Customers [Webinar]

How AI is Helping Brands Convert More Customers [Webinar]

Discover how to leverage AI for conversion rate optimization (CRO) to increase lead conversions and eliminate friction from your sales funnel.

The post How AI is Helping Brands Convert More Customers [Webinar] appeared first on Search Engine Journal.

Posted on August 30, 2025

6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets

6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets

Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC.

The post 6 AI Marketing Myths That Are Slowing You Down & Draining Your Budgets appeared first on Search Engine Journal.

Posted on August 23, 2025

Tips For Running Competitor Campaigns In Paid Search

Tips For Running Competitor Campaigns In Paid Search

If you’re testing competitor bidding in paid search, this guide walks through the ethics, setup, targeting, and pitfalls to watch for.

The post Tips For Running Competitor Campaigns In Paid Search appeared first on Search Engine Journal.

Posted on July 12, 2025

How To Calculate Your ROAS & Ways To Use It

How To Calculate Your ROAS & Ways To Use It

ROAS is simple to calculate, but powerful when used right. Here’s how it fits into budgeting, bidding, and business outcomes.

The post How To Calculate Your ROAS & Ways To Use It appeared first on Search Engine Journal.

Posted on July 10, 2025

Stop Paying the Google Ads Tax Without Realizing It [Webinar]

Stop Paying the Google Ads Tax Without Realizing It [Webinar]

Join us for a data-backed session where we break down how to detect, diagnose, and eliminate unnecessary branded ad spend.

The post Stop Paying the Google Ads Tax Without Realizing It [Webinar] appeared first on Search Engine Journal.

Posted on July 6, 2025

What Is Paid Media: The Different Types & Examples

What Is Paid Media: The Different Types & Examples

Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign.

The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.

Posted on July 1, 2025

The Strategy Gap: Social Video Is Not PPC Video

The Strategy Gap: Social Video Is Not PPC Video

CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.

The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.

Posted on June 24, 2025

Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era

Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era

Google AI Mode redefines search with memory and conversation, prompting marketers to rethink ads, targeting, and monetization strategies.

The post Google AI Mode And The Future Of Search Monetization: Ads, Prompts, And The Post-Keyword Era appeared first on Search Engine Journal.

Posted on June 12, 2025

Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid

How ecommerce brands can report on paid media performance using KPIs, attribution models, MMM, and incrementality testing to drive smarter, data-backed marketing decisions.

The post Paid Media Reporting For Ecommerce: Navigating Attribution Across Paid appeared first on Search Engine Journal.

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