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Category: Paid Media

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Posted on June 10, 2023

Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast]

Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast]

Lots of PPC professionals say a lot about PPC and paid search. Sort the myths from the magic in this episode of the SEJ Show.

The post Decoding Ads Policy: Google’s Head of Ads Safety Talks Clicks and Compliance [Podcast] appeared first on Search Engine Journal.

Posted on June 6, 2023

11 Tips To Get The Best Out Of Performance Max Campaigns

11 Tips To Get The Best Out Of Performance Max Campaigns

Use 11 tips to optimize your Performance Max campaigns and expect better results while also benefiting from the time savings promised by automated campaign types.

The post 11 Tips To Get The Best Out Of Performance Max Campaigns appeared first on Search Engine Journal.

Posted on May 20, 2023

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast]

Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins.

The post Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast] appeared first on Search Engine Journal.

Posted on May 4, 2023

3 Steps To Building A Winning Holistic SEO & PPC Strategy [Webinar]

3 Steps To Building A Winning Holistic SEO & PPC Strategy [Webinar]

Start maximizing your presence on SERPs by finding synergies in how your paid and organic search channels can work together. Join our next webinar.

The post 3 Steps To Building A Winning Holistic SEO & PPC Strategy [Webinar] appeared first on Search Engine Journal.

Posted on May 3, 2023

PPC Automation: When & How To Use It

PPC Automation: When & How To Use It

Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know.

The post PPC Automation: When & How To Use It appeared first on Search Engine Journal.

Posted on April 22, 2023

3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast]

3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast]

How can you get the data and tracking you need while prioritizing consumer privacy? Lucas Long shares the steps you need to take right now.

The post 3 Pillars Of Privacy-Centric Marketing: Steps You Need To Take Now [Podcast] appeared first on Search Engine Journal.

Posted on April 20, 2023

Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit

Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit

Find out why nine more states have joined the DOJ’s antitrust lawsuit against Google over anti-competitive practices surrounding its ad technology.

The post Google’s Antitrust Showdown: 17 States Involved In DOJ Lawsuit appeared first on Search Engine Journal.

Posted on April 13, 2023

How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar]

How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar]

Ready to get the most from your Google Ads campaigns? RSVP and get access to the few small tweaks that can make a big difference.

The post How To Increase Your Google Ads Profit With 3 Simple Steps [Webinar] appeared first on Search Engine Journal.

Posted on April 5, 2023

Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring

Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring

Read more about the latest updates in Microsoft Advertising for Professional Service Ads, enhanced CPC, easier asset management, and more.

The post Microsoft Advertising: Professional Service Ads, Enhanced CPC, And More For Spring appeared first on Search Engine Journal.

Posted on March 30, 2023

Google Announces The Ads Transparency Center And 2022 Ads Safety Report

Google Announces The Ads Transparency Center And 2022 Ads Safety Report

Google launched the Ads Transparency Center and released the 2022 Ads Safety Report. Learn more about how advertisers can benefit from both.

The post Google Announces The Ads Transparency Center And 2022 Ads Safety Report appeared first on Search Engine Journal.

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