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Category: Paid Search

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Posted on June 15, 2022

Winning At Retargeting In 2022 [Ebook]

Winning At Retargeting In 2022 [Ebook]

Learn how to capture the right people, with the right intent, at the right time. Download your free ebook to start learning this process.

The post Winning At Retargeting In 2022 [Ebook] appeared first on Search Engine Journal.

Posted on June 15, 2022

Firefox Total Cookie Protection Blocks Creepy Ad Trackers

Firefox Total Cookie Protection Blocks Creepy Ad Trackers

Firefox Total Cookie Protection blocks all cookies from tracking users across the Internet, while preserving website functionality and a good user experience

The post Firefox Total Cookie Protection Blocks Creepy Ad Trackers appeared first on Search Engine Journal.

Posted on June 15, 2022

6 SEM Best Practices Growth Marketers Need To Master

6 SEM Best Practices Growth Marketers Need To Master

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.

The post 6 SEM Best Practices Growth Marketers Need To Master appeared first on Search Engine Journal.

Posted on June 12, 2022

SEM vs. SEO: What’s The Difference?

SEM vs. SEO: What’s The Difference?

Should I be using SEO, SEM, or both? Find out the difference between the two and learn how they can give you a competitive advantage.

The post SEM vs. SEO: What’s The Difference? appeared first on Search Engine Journal.

Posted on June 7, 2022

Declining Support Of Tech Regulation – How Does This Impact PPC?

Declining Support Of Tech Regulation – How Does This Impact PPC?

With an increasing number of Americans in favor of less tech regulation, it’s vital to understand how this can impact your future PPC efforts.

The post Declining Support Of Tech Regulation – How Does This Impact PPC? appeared first on Search Engine Journal.

Posted on June 7, 2022

Improve SEM Performance With Your Own Unique KPIs

Improve SEM Performance With Your Own Unique KPIs

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.

The post Improve SEM Performance With Your Own Unique KPIs appeared first on Search Engine Journal.

Posted on June 2, 2022

Reminder: Google Ending Expanded Text Ads This Month

Reminder: Google Ending Expanded Text Ads This Month

Reminder that on June 30, Google will no longer allow creation and editing of expanded text ads. Here’s what you can do to prepare.

The post Reminder: Google Ending Expanded Text Ads This Month appeared first on Search Engine Journal.

Posted on May 28, 2022

Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]

Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast]

New buyer personas emerging? Get more from your paid advertising and the Microsoft Advertising ecosystem on this episode of the SEJ Show Podcast.

The post Microsoft Ads: Reach Success With The Future Of Ad Exchanges [Podcast] appeared first on Search Engine Journal.

Posted on May 28, 2022

4 Impactful PPC Ad Extensions You Need To Try Out

4 Impactful PPC Ad Extensions You Need To Try Out

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.

The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal.

Posted on May 27, 2022

Google Execs Share Vision & Strategy For Google Ads

Google Execs Share Vision & Strategy For Google Ads

Hear Google’s executive team share their vision and strategy for the future growth of Google Ads and how you can stay ahead of the curve.

The post Google Execs Share Vision & Strategy For Google Ads appeared first on Search Engine Journal.

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