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How Storytelling Fuels Reporting Your Clients Can Get Excited About via @sejournal, @amyppc
A “just the facts” approach to reporting data can damage client relationships. Learn how & why to optimize reporting with storytelling.
The post How Storytelling Fuels Reporting Your Clients Can Get Excited About appeared first on Search Engine Journal.
The Facebook iOS 14 update has transformed ad campaigns. See 4 key issues advertisers are experiencing and what can be done about each one.
The post Facebook iOS 14 Update Aftermath: 4 Issues & What To Do About Them appeared first on Search Engine Journal.
It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.
The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.
Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.
The post Google’s New 3-Strike Policy – The Checks & Balances appeared first on Search Engine Journal.
PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search via @sejournal, @timothyjjensen
Reaching the right in-market buyers for SaaS products can be challenging. Learn 6 specific PPC platforms and ad formats that can help.
The post PPC for SaaS Marketing: 6 Proven Ways to Use Paid Search appeared first on Search Engine Journal.
5 Simple Steps to Set Up Video Extensions in Microsoft Ads via @sejournal, @hoffman8
Microsoft Ads’ video extensions are officially here and we’ve got everything you need to know to get started with them.
The post 5 Simple Steps to Set Up Video Extensions in Microsoft Ads appeared first on Search Engine Journal.
Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.
The post Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account appeared first on Search Engine Journal.
Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise via @sejournal, @justinlugbill
Avoid 10 data storytelling mistakes and try these tips instead to better communicate digital marketing performance — good and bad.
The post Avoid These 10 Data Storytelling Mistakes That Undermine Your Expertise appeared first on Search Engine Journal.
Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies via @sejournal, @hoffman8
Google announced extended support of third-party cookies until 2023, while privacy sandbox initiatives continue to go through rigorous testing. Here’s what you need to know!
The post Google Delays Privacy Sandbox Initiatives, Extends Support for 3rd Party Cookies appeared first on Search Engine Journal.
Google Phrase Match: Everything You Need to Know via @sejournal, @siliconvallaeys
Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.
The post Google Phrase Match: Everything You Need to Know appeared first on Search Engine Journal.
