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Google Audience Expansion vs Optimized Targeting: The Difference Explained via @sejournal, @hoffman8
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
The post Google Audience Expansion vs Optimized Targeting: The Difference Explained appeared first on Search Engine Journal.
Google Bans Specific Verticals from YouTube Masthead via @sejournal, @martinibuster
Reports surfacing that YouTube is banning some verticals from advertising on the coveted YouTube Masthead
The post Google Bans Specific Verticals from YouTube Masthead appeared first on Search Engine Journal.
These top alternatives to Google Ads can help diversify your digital marketing platforms and supercharge your marketing strategy.
The post 5 Best Google Ads Alternatives to Diversify & Grow appeared first on Search Engine Journal.
Everything We Know About Google’s Performance Max Campaigns via @sejournal, @hoffman8
We’ve compiled everything you need to know about Google’s Performance Max campaigns: what they are, how they differ, and early performance results!
The post Everything We Know About Google’s Performance Max Campaigns appeared first on Search Engine Journal.
Google FloC Explained: A Guide for Marketers via @sejournal, @hoffman8
We’ve compiled everything that you need to know about FLoC: what it is, why it’s receiving pushback, and how to prepare!
The post Google FloC Explained: A Guide for Marketers appeared first on Search Engine Journal.
How to Prepare Your Ecommerce Business for a Cookieless Future via @sejournal, @iambenwood
Third-party cookies and the tactics they’ve supported will be gone in 2022. The question is how your e-commerce business evolves in response.
The post How to Prepare Your Ecommerce Business for a Cookieless Future appeared first on Search Engine Journal.
Key Takeways From the Google Marketing Livestream via @sejournal, @hoffman8
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
The post Key Takeways From the Google Marketing Livestream appeared first on Search Engine Journal.
Google Announces New Features for App Advertisers via @sejournal, @hoffman8
Google announced new features for app advertisers. Learn more about device targeting, easier measurement, leveling up user experience and improving attribution!
The post Google Announces New Features for App Advertisers appeared first on Search Engine Journal.
10 Top Data Analysis Mistakes Digital Marketers Make via @sejournal, @timothyjjensen
Even experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 to watch out for.
The post 10 Top Data Analysis Mistakes Digital Marketers Make appeared first on Search Engine Journal.
Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.
The post Try This PPC Strategy for Protecting & Building Your Brand appeared first on Search Engine Journal.
