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How to Set Up Google Tag Manager for Better PPC Tracking via @sejournal, @timothyjjensen
Start tagging and start tracking! Implement tracking tags using Google Tag Manager for major PPC platforms: Google Ads, Bing Ads, Facebook, Twitter, and LinkedIn.
The post How to Set Up Google Tag Manager for Better PPC Tracking appeared first on Search Engine Journal.
Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business via @sejournal, @martinibuster
Lawsuit cites AMP and Google Core Algorithm Updates as parts of a scheme by Google to dominate online advertising
The post Daily Mail Lawsuit Links Google Algorithm Updates to Advertising Business appeared first on Search Engine Journal.
Microsoft has unveiled a number of new features and technologies including private search, new ad units & more. Here are the highlights!
The post Microsoft Announces Private Search, New Ad Units, Paid & Organic Social Integrations & More appeared first on Search Engine Journal.
Which Google Ads Recommendations To Apply Automatically via @sejournal, @siliconvallaeys
Google Ads Recommendations may make life easier for advertisers, but it’s best to check them out and see their impact before implementing them. Read on.
The post Which Google Ads Recommendations To Apply Automatically appeared first on Search Engine Journal.
Google Dispels Rumors About Bid Strategy Changes via @sejournal, @hoffman8
Google confirms that Target ROAS & Target CPA aren’t going away but are being grouped within other bid strategies. Here’s how to continue using them.
The post Google Dispels Rumors About Bid Strategy Changes appeared first on Search Engine Journal.
5 Tips for Managing PPC After the Coronavirus Outbreak via @sejournal, @LisaRocksSEM
PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.
The post 5 Tips for Managing PPC After the Coronavirus Outbreak appeared first on Search Engine Journal.
Experts Share Their Tips As Google’s Insights Page Rolls Out Globally via @sejournal, @hoffman8
Google’s Insight Page rolls out to all accounts. Advertisers share their best tips for getting the most from it.
The post Experts Share Their Tips As Google’s Insights Page Rolls Out Globally appeared first on Search Engine Journal.
Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe via @sejournal, @hoffman8
Google Ads announced two updates to conversion tracking. Here’s what advertisers need to know!
The post Google Ads Conversion Updates: Global Site Tag to Set First-Party Cookie; GMP to Model Conversions in Europe appeared first on Search Engine Journal.
Breaking: Google Announces New Dynamic Exclusion Lists via @sejournal, @hoffman8
Breaking: Google announces the addition of dynamic exclusion lists to help advertisers manage negative placements. Here’s what you need to know.
The post Breaking: Google Announces New Dynamic Exclusion Lists appeared first on Search Engine Journal.
4 Tips for Building Your First-Party Data Sets With PPC via @sejournal, @michellemsem
As third-party data sources evolve, learn how to generate first-party audiences through PPC to fuel accurate audience targeting in digital marketing.
The post 4 Tips for Building Your First-Party Data Sets With PPC appeared first on Search Engine Journal.
