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Google’s “Project Bernanke” Favors Google Over Other Advertisers via @sejournal, @hoffman8
It has been alleged that Google has been giving its own ads an unfair advantage within the Google Display Network. Here’s what we know.
The post Google’s “Project Bernanke” Favors Google Over Other Advertisers appeared first on Search Engine Journal.
10 Tips for Cleaning up After a Google Ads Account Takeover via @sejournal, @beyondthepaid
Have you landed a new account? Learn the 10 tips for cleaning up after a Google Ads account takeover in this paid search guide.
The post 10 Tips for Cleaning up After a Google Ads Account Takeover appeared first on Search Engine Journal.
How to Make The Most Of Google Ads Promotion Extensions via @sejournal, @GrpTwentySeven
Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.
The post How to Make The Most Of Google Ads Promotion Extensions appeared first on Search Engine Journal.
Microsoft Ads Rolls Out a Slew of New Features via @sejournal, @hoffman8
Microsoft Ads has announced several new features. Here’s a quick summary of what they’ve announced!
The post Microsoft Ads Rolls Out a Slew of New Features appeared first on Search Engine Journal.
Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on.
The post PPC Automation, Human Input & Follow Through = Secret Sauce via @john_a_lee appeared first on Search Engine Journal.
In this month’s episode, Greg Finn sits down with lead generation experts to discuss lead generation ads and best practices to make their efforts count.
The post Lead Generation Ads: A How-To (& Why) [Podcast] appeared first on Search Engine Journal.
9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8
Facebook Ads can be finicky. Here are 8 ways you can optimize your campaigns to drive a better return on ad spend (ROAS).
The post 9 Creative Ways to Optimize Facebook Ads Cost and ROAS via @hoffman8 appeared first on Search Engine Journal.
Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know via @hoffman8
As Microsoft Ads rolls out auto-applied ad suggestions, here’s what advertisers need to know.
The post Microsoft to Auto Apply Ad Suggestions: What Advertisers Should Know via @hoffman8 appeared first on Search Engine Journal.
Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud via @hoffman8
Microsoft Ads identified an increase in policy-breaking behavior. Here’s what caused it, what they’re doing about it, and how you can help.
The post Microsoft Ads Ad Quality Year in Review: Increases in Ad Fraud via @hoffman8 appeared first on Search Engine Journal.
How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan
SEO and SEM together can produce better results than one or the other. Learn more about paid search incrementality and see it in action.
The post How Paid Search Incrementality Impacts SEO (Does 1+1=3?) via @jonkagan appeared first on Search Engine Journal.
