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Google’s Ads Safety Report: Malicious Behavior Increasing via @hoffman8
Google’s Ads Safety Report indicates an increase in malicious ads. Here’s what they found, and the changes they’ve made as a result.
The post Google’s Ads Safety Report: Malicious Behavior Increasing via @hoffman8 appeared first on Search Engine Journal.
25 Top Paid Media Experts You Should Follow via @SusanEDub
Get the PPC insights and advice you need by following these passionate paid search experts who are plugged into the latest and greatest trends.
The post 25 Top Paid Media Experts You Should Follow via @SusanEDub appeared first on Search Engine Journal.
The 10 Most Important PPC KPIs You Should Be Tracking via @ChandalN
PPC campaigns come in all shapes and sizes, it’s important to report on performance indicators that make sense. Here are 10 PPC KPIs to use.
The post The 10 Most Important PPC KPIs You Should Be Tracking via @ChandalN appeared first on Search Engine Journal.
The Magic Wheel of PPC Automation Optimization via @PPCKirk
Human-guided automation is the future. Knowing how to manage & optimize automated PPC campaigns is key — here’s how to do it right.
The post The Magic Wheel of PPC Automation Optimization via @PPCKirk appeared first on Search Engine Journal.
Ad Blocker Trends: Who is Using Them and Why? via @hoffman8
It’s estimated that roughly 27% of internet users are leveraging ad blockers. What do we know about who is using ad blockers and why?
The post Ad Blocker Trends: Who is Using Them and Why? via @hoffman8 appeared first on Search Engine Journal.
How to Launch a National/International Google Ads Campaign the Right Way? via @navahf
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
The post How to Launch a National/International Google Ads Campaign the Right Way? via @navahf appeared first on Search Engine Journal.
Google Ads App Gets New Features After 3 Months of No Updates via @MattGSouthern
The Google Ads mobile app is getting updated with two new features to help advertisers monitor and improve campaign performance on the fly.
The post Google Ads App Gets New Features After 3 Months of No Updates via @MattGSouthern appeared first on Search Engine Journal.
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step via @LisaRocksSEM
Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.
The post Getting Started With Your First Pinterest Ads Campaign: Step-by-Step via @LisaRocksSEM appeared first on Search Engine Journal.
Learn how to make objective, media-neutral advertising decisions for the brands you represent with these 6 tips for more compelling and effective PPC.
The post 6 Tips for More Targeted & Engaging PPC Campaigns via @iambenwood appeared first on Search Engine Journal.
How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.
The post Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites appeared first on Search Engine Journal.
