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4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail
Call tracking is no longer just an attribution tool. Learn why its evolution is crucial for optimizing your marketing mix.
The post 4 Ways Call Tracking Is Changing (And Why This Is a Good Thing) via @CallRail appeared first on Search Engine Journal.
A Complete Guide to PPC Ad Targeting Options via @michellemsem
Here’s a walk through of ad targeting options for search, display, and remarketing campaigns and how they can be used to engage with potential customers.
The post A Complete Guide to PPC Ad Targeting Options via @michellemsem appeared first on Search Engine Journal.
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980
When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.
The post 3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales via @LWilson1980 appeared first on Search Engine Journal.
Responsive Search Ads Are Now Default Type for Google Ads via @SusanEDub
Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.
The post Responsive Search Ads Are Now Default Type for Google Ads via @SusanEDub appeared first on Search Engine Journal.
See How Losing Broad Match Modified Will Impact Your Google Ads via @siliconvallaeys
How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.
The post See How Losing Broad Match Modified Will Impact Your Google Ads via @siliconvallaeys appeared first on Search Engine Journal.
Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.
The post How to Improve Your Lead Quality & Follow-up via @lorenbaker appeared first on Search Engine Journal.
Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.
The post What Are Keywords & How They Work in PPC via @AndrewLolk appeared first on Search Engine Journal.
How to Develop Your PPC Strategy via @LisaRocksSEM
A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.
The post How to Develop Your PPC Strategy via @LisaRocksSEM appeared first on Search Engine Journal.
4 PPC Myths To Let Go for Paid Search Success via @GrpTwentySeven
Let’s dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.
The post 4 PPC Myths To Let Go for Paid Search Success via @GrpTwentySeven appeared first on Search Engine Journal.
Psychographic Marketing for PPC: A Beginner’s Guide via @SusanEDub
Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.
The post Psychographic Marketing for PPC: A Beginner’s Guide via @SusanEDub appeared first on Search Engine Journal.
