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Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.
The post The Future of PPC: 4 Clues From Google That Tell Us Everything appeared first on Search Engine Journal.
Google Marketing Live kicked off today with a keynote address, which included the announcement of 16 changes and additions to Google Ads.
The post 16 Announcements From Google Marketing Live 2022 appeared first on Search Engine Journal.
Check out 10 remarketing tools that can help get you in front of a warmer audience and seal the deal.
The post 10 Remarketing Tools For Reengaging & Winning The Conversion appeared first on Search Engine Journal.
What do you need to know to be a successful PPC marketer in the age of automation?
The post Success In The PPC Automation Age: A Paid Search Marketing Roadmap appeared first on Search Engine Journal.
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue.
The post Performance Max Campaigns Driving Growth In Google Ads Revenue appeared first on Search Engine Journal.
Take advantage of Google Keywords Planner despite its limited functionality. Here are 9 ideas to help you maximize its insights for SEO.
The post 9 Creative Ways To Use Google’s Keyword Planner Tool appeared first on Search Engine Journal.
Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here’s what you need to know.
The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.
As the migration to Performance Max campaigns begin, Google announces new features available for this campaign type.
The post Google Ads Launches New Performance Max Features appeared first on Search Engine Journal.
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
The post Google Ads Implements 3-Strike Policy Rule appeared first on Search Engine Journal.
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend.
The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal.