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If you’ve struggled getting PPC to work for B2B, explore some tips to ensure that your ads are reaching the right people and qualifying users.
The post How To Make Paid Search Work For B2B Marketing appeared first on Search Engine Journal.
The new Related Search for Content feature is now available for AdSense customers. Learn about the benefits, requirements and how to get started.
The post New Related Search Feature For AdSense Is Introduced appeared first on Search Engine Journal.
The newly announced integration of Google Analytics 4 and Search Ads 360 provides valuable insights and data sharing between the two platforms.
The post New Integration For GA4 And Search Ads 360 appeared first on Search Engine Journal.
Showcase your auto inventory to local buyers with the new vehicle ad format in Google Ads. Vehicle ads are available to dealerships in the US.
The post Google Introduces New Vehicle Ads Format appeared first on Search Engine Journal.
Have your most pressing questions on PPC this year answered by Navah Hopkins on the Search Engine Journal Show.
The post Ask A PPC Live 2022 With Navah Hopkins [Podcast] appeared first on Search Engine Journal.
Lead gen measurement gets easier for marketers with Google’s introduction of enhanced conversions for leads. See how they work and benefits of using them.
The post Google Ads Has A New Way To Measure Offline Leads appeared first on Search Engine Journal.
Google Ads is updating some of its Destination requirements disapproval policies for advertisers. These updates will roll out in March 2022.
The post Google Ads Updates Destination Requirements Policy appeared first on Search Engine Journal.
Google Merchant Center introduced a new attribute called the short title. Learn how this differs from the title attribute and when to use it.
The post Google Rolls Out Short Titles For Product Ads appeared first on Search Engine Journal.
While analytical understanding is paramount in paid media and creativity non-negotiable, earning advertisers’ confidence will help you weather the inevitable storms of performance challenges.
The post Why Client Trust Is Essential In Paid Media & How To Build It appeared first on Search Engine Journal.
The weekly PPC Chat hosted on Twitter focused on the new campaign type Performance Max. Advertisers discussed the pros, cons, and wishes for them.
The post Google Highlights Performance Max Campaigns In Weekly PPC Chat appeared first on Search Engine Journal.