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Want to drive more traffic to your website and create more brand awareness? Here are nine ways to make your B2B Google Ads campaigns shine.
The post 9 Tips To Help Your B2B Google Ads Campaigns Shine appeared first on Search Engine Journal.
Learn proven steps on how to collect first-party cookies by connecting with your audience, maintaining marketing campaigns, & nurturing them.
The post The Third-Party Cookie Ban: Unlocking The Secrets Of First-Party Data [Podcast] appeared first on Search Engine Journal.
Learn about the differences between Targeting and Observation audience settings and when to use each one for better-performing PPC ad campaigns.
The post PPC Audience Strategy: Targeting vs. Observation (With Examples) appeared first on Search Engine Journal.
No reliable backend data? No problem. Remember these methods when improving lead quality without using offline conversion tracking.
The post Google Ads: How To Improve Lead Quality Without Backend Data appeared first on Search Engine Journal.
OpenX Ad Exchange fined $2 million dollars by FTC for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
The post Programmatic Ad Exchange Trafficked Ads To Children & Violated Geolocation Preferences appeared first on Search Engine Journal.
It’s time to revisit our ad testing best practices. Here’s a step-by-step guide on how to A/B test responsive search ads (RSAs).
The post How To A/B Test Responsive Search Ads: Step-By-Step With Tips appeared first on Search Engine Journal.
OpenX Ad Exchange fined $2 million dollars for targeting ads to toddlers without parental consent and violating geolocation ad targeting preferences
The post OpenX Ad Exchange Fined By FTC For Targeting Toddlers appeared first on Search Engine Journal.
Google Ads is relaxing its policy on the use of stock photos in image extensions, meaning you’re no longer required to source your own visuals.
The post Google Ads Allows Stock Photos For Image Extensions appeared first on Search Engine Journal.
Here are the top 10 PPC trends you need to know to execute successful advertising campaigns in 2022, according to 23 PPC experts.
The post 10 Most Important PPC Trends To Know In 2022 appeared first on Search Engine Journal.
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
The post 4 Updates To Google Ads Performance Planner appeared first on Search Engine Journal.