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Category: Paid Search

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Posted on October 26, 2021

What to Do When Competitors Buy Your Brand Keyword

What to Do When Competitors Buy Your Brand Keyword

It’s important to take action when competitors buy your branded keywords. These 4 tactics can turn a sour situation into something beneficial for your business.

The post What to Do When Competitors Buy Your Brand Keyword appeared first on Search Engine Journal.

Posted on October 20, 2021

Tracking Update Could Net Apple Billions In Search Ads Revenue

Tracking Update Could Net Apple Billions In Search Ads Revenue

Apple’s Search Ads revenue and market share ballooned since IDFA died with the iOS14 rollout. Competitors and analysts have questions.

The post Tracking Update Could Net Apple Billions In Search Ads Revenue appeared first on Search Engine Journal.

Posted on October 19, 2021

Automatic Clarity Integration Coming to Microsoft Advertising Accounts

Automatic Clarity Integration Coming to Microsoft Advertising Accounts

Microsoft Clarity features are now available in Microsoft Advertising to pilot project participants and are coming for all users in November.

The post Automatic Clarity Integration Coming to Microsoft Advertising Accounts appeared first on Search Engine Journal.

Posted on October 16, 2021

3 Scripts for Automating Google Ads Reports in Spreadsheets

3 Scripts for Automating Google Ads Reports in Spreadsheets

Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here.

The post 3 Scripts for Automating Google Ads Reports in Spreadsheets appeared first on Search Engine Journal.

Posted on October 15, 2021

7 Ways to Hold Off Upstart Competitors in Google Ads

7 Ways to Hold Off Upstart Competitors in Google Ads

What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here.

The post 7 Ways to Hold Off Upstart Competitors in Google Ads appeared first on Search Engine Journal.

Posted on October 7, 2021

7 Proven Ways to Improve Your PPC Campaign Performance

7 Proven Ways to Improve Your PPC Campaign Performance

Time is money. So what are the key things to look for to improve the performance of a PPC account and get results fast?

The post 7 Proven Ways to Improve Your PPC Campaign Performance appeared first on Search Engine Journal.

Posted on September 24, 2021

Google Updates Keyword Matching Processes for Phrase & Broad Match

Google Updates Keyword Matching Processes for Phrase & Broad Match

Google Ads has announced updates to the way that queries are matched to keywords. Here’s what advertisers need to know!

The post Google Updates Keyword Matching Processes for Phrase & Broad Match appeared first on Search Engine Journal.

Posted on September 23, 2021

Google Announces “Things to Do” Free Listing & Ad Unit

Google Announces “Things to Do” Free Listing & Ad Unit

Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!

The post Google Announces “Things to Do” Free Listing & Ad Unit appeared first on Search Engine Journal.

Posted on September 17, 2021

10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)

10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them)

Learn about the most common ethical and legal issues in PPC and what the industry needs to do to ensure oversight.

The post 10 Ethical Grey Areas & Illegal SEM Practices (And How to Solve Them) appeared first on Search Engine Journal.

Posted on September 16, 2021

Google Consolidates Smart Display & Standard Display Campaign Creation

Google Consolidates Smart Display & Standard Display Campaign Creation

Google is combining Smart display and Standard display campaigns within one campaign type. Here’s what you need to know!

The post Google Consolidates Smart Display & Standard Display Campaign Creation appeared first on Search Engine Journal.

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