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PPC marketers are often tempted to follow whatever platforms recommend as best practices, but too often these approaches hurt more than help.
The post 8 PPC Best Practices That May Not Be Best for Your Business appeared first on Search Engine Journal.
Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.
The post Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits appeared first on Search Engine Journal.
Google will share more query data with advertisers moving forward while removing older search term data. Here’s what advertisers should know!
The post Google to Begin Sharing More Search Term Data With Advertisers appeared first on Search Engine Journal.
Data clean rooms are key for measuring advertising effectiveness in a soon-to-be cookieless world. Here’s everything you need to know.
The post Data Clean Room: What It Is & Why It Matters in a Cookieless World appeared first on Search Engine Journal.
Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!
The post Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation appeared first on Search Engine Journal.
Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do via @sejournal, @hoffman8
Google has announced that ETAs will no longer be able to be created after June 2022. Here’s how advertisers should prepare.
The post Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do appeared first on Search Engine Journal.
The Complete Guide to Google Ads Lead Forms Extensions via @sejournal, @brookeosmundson
Google lead form extensions are a powerful tool for Search, Display, YouTube, or Discovery campaigns. Read about them here.
The post The Complete Guide to Google Ads Lead Forms Extensions appeared first on Search Engine Journal.
Learn how to maximize revenue by combining SEO and PPC to build intent-based content marketing strategies.
The post Intent-Based SEO & PPC: 5 Ways to Build Incremental Benefit appeared first on Search Engine Journal.
Writing influential ad copy is an essential skill for any digital marketer. Learn about what subliminal messaging is and how to use it.
The post How & When to Use Subliminal Messages in Your Ad Copy appeared first on Search Engine Journal.
Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8
Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!
The post Google Ads Includes Impression Share Data in Custom Columns appeared first on Search Engine Journal.