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Category: PPC

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Posted on July 14, 2026

Google Ads Requires Disclosure For AI-Generated Content

Google Ads Requires Disclosure For AI-Generated Content

Google Ads adds AI disclosure labels for third-party creative. Learn how the new transparency requirements affect advertisers and campaign workflows.

The post Google Ads Requires Disclosure For AI-Generated Content appeared first on Search Engine Journal.

Posted on July 14, 2026

Google’s Marvin Clarifies AI Search and Qualified Future Conversions

Google’s Marvin Clarifies AI Search and Qualified Future Conversions

Google’s Ginny Marvin explains AI Search eligibility, Qualified Future Conversions, and Creator Partnerships, adding context to key Google Marketing Live announcements.

The post Google’s Marvin Clarifies AI Search and Qualified Future Conversions appeared first on Search Engine Journal.

Posted on July 10, 2026

How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC

How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC

Losing search term visibility? Three technical signals still reveal how smart bidding is really performing, no query data required.

The post How To Optimize PPC Accounts With Less Search Term Visibility – Ask A PPC appeared first on Search Engine Journal.

Posted on July 9, 2026

Google Ads Expands Search Campaigns for Travel Beta to Things to Do and Events

Google Ads Expands Search Campaigns for Travel Beta to Things to Do and Events

Google Ads expands its Travel campaign beta to Things to Do and Events, giving eligible advertisers a new campaign type for attractions and ticket sales.

The post Google Ads Expands Search Campaigns for Travel Beta to Things to Do and Events appeared first on Search Engine Journal.

Posted on July 9, 2026

Google Clarifies Smart Bidding Update After Advertiser Concerns

Google Clarifies Smart Bidding Update After Advertiser Concerns

Google clarifies its Smart Bidding update, explaining how August 17 changes will affect Target CPA, Target ROAS, and budget-limited campaigns.

The post Google Clarifies Smart Bidding Update After Advertiser Concerns appeared first on Search Engine Journal.

Posted on June 26, 2026

How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC

How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC

Running ads on every platform? Here’s how to build a measurement framework that compares performance fairly across Google, Microsoft, Meta, and Amazon.

The post How Do I Effectively Measure Campaign Success Across Multiple Platforms? – Ask A PPC appeared first on Search Engine Journal.

Posted on June 25, 2026

Google Tests ‘Strongest Match’ Labels On Search Ads

Google Tests ‘Strongest Match’ Labels On Search Ads

Google is testing “Strongest Match” labels on Search ads. Here’s what advertisers know so far and the questions Google hasn’t answered.

The post Google Tests ‘Strongest Match’ Labels On Search Ads appeared first on Search Engine Journal.

Posted on June 24, 2026

Google Launches Ask Ad Manager, Its First AI Agent For Publishers

Google Launches Ask Ad Manager, Its First AI Agent For Publishers

Google’s conversational agent now troubleshoots delivery and builds reports inside Ad Manager, bringing prompt-driven workflows to publisher ad ops.

The post Google Launches Ask Ad Manager, Its First AI Agent For Publishers appeared first on Search Engine Journal.

Posted on June 24, 2026

Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification

Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification

Google expands its Limited Ad Serving policy, introducing new advertiser qualification signals tied to user reports, identity, and Search ad eligibility.

The post Google’s Limited Ad Serving Update Raises Questions About Advertiser Qualification appeared first on Search Engine Journal.

Posted on June 18, 2026

The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era

The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era

Create unified search strategies by aligning SEO, PPC and content teams through integrated briefs covering objectives, intent and SERP features.

The post The Integrated Search Brief That Aligns SEO, PPC & Content In The AI Search Era appeared first on Search Engine Journal.

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  • Google’s Marvin Clarifies AI Search and Qualified Future Conversions
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