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Category: PPC

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Posted on May 14, 2026

Google Quietly Changed How Search Terms Are Reported For Some AI Queries

Google Quietly Changed How Search Terms Are Reported For Some AI Queries

Google quietly updated Search Terms reporting for AI Mode, AI Overviews, Lens, and autocomplete. Here’s why advertisers may be concerned about interpreted queries.

The post Google Quietly Changed How Search Terms Are Reported For Some AI Queries appeared first on Search Engine Journal.

Posted on May 12, 2026

I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete

I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete

PPC is moving past keywords as AI-driven systems redefine targeting, forcing marketers to focus on intent, data quality, and post-click performance.

The post I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete appeared first on Search Engine Journal.

Posted on May 8, 2026

Google Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For Advertisers

Google Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For Advertisers

Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns.

The post Google Ads Rolls Out Journey-Aware Bidding And New Pacing Controls For Advertisers appeared first on Search Engine Journal.

Posted on May 7, 2026

Google Says AI Creative Should Help Brands Differentiate, Not Blend In

Google Says AI Creative Should Help Brands Differentiate, Not Blend In

Google addressed growing concerns around repetitive AI-generated ads, advertiser controls, and how brands can maintain differentiation at scale.

The post Google Says AI Creative Should Help Brands Differentiate, Not Blend In appeared first on Search Engine Journal.

Posted on May 6, 2026

OpenAI Launches Self-Serve Ads Manager for ChatGPT

OpenAI Launches Self-Serve Ads Manager for ChatGPT

OpenAI officially launches self-serve ChatGPT ads with CPC bidding, conversion tracking, and expanded advertiser access through its new Ads Manager platform.

The post OpenAI Launches Self-Serve Ads Manager for ChatGPT appeared first on Search Engine Journal.

Posted on May 5, 2026

Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds

Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds

Google Ads CTR is rising, but conversions remain flat. New Optmyzr data explains why performance is shifting and what it means for advertisers.

The post Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds appeared first on Search Engine Journal.

Posted on May 5, 2026

Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better

Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better

The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.

The post Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better appeared first on Search Engine Journal.

Posted on May 1, 2026

New: AI Brief And Text Disclaimers Come To Google AI Max

New: AI Brief And Text Disclaimers Come To Google AI Max

Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.

The post New: AI Brief And Text Disclaimers Come To Google AI Max appeared first on Search Engine Journal.

Posted on April 25, 2026

Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers

Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers

Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a closer look.

The post Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers appeared first on Search Engine Journal.

Posted on April 22, 2026

ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report

ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report

Digiday reports an early ChatGPT ads manager build now shows $3-$5 CPC bids for some pilot advertisers, as OpenAI continues expanding its ad tools.

The post ChatGPT Ads Now Offer CPC Bidding Between $3 And $5: Report appeared first on Search Engine Journal.

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