Search Podcast Archives

July 29, 2021

Why Intent and Design Is Important in Digital PR – Ep. 234 via @sejournal, @brentcsutoras

Why Intent & Design Is Important in Digital PR Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started exploring formats of linkable content and testing content that was outside the norm. That’s when she realized there was a need for creative content in SEO and link building strategies. In this episode, Giselle shares her creative process for building a successful link building campaign utilizing design and ways to bridge the gap between SEO and PR. If you […]

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July 20, 2021

Often Forgotten SEO Audit Issues to Boost Your Performance [Podcast] via @sejournal, @brentcsutoras

Our host, Loren Baker, is joined by an SEO analyst and expert, Joe Hall of Hall Analysis. Joe shares his insights and everything you need to know about performing a successful SEO audit. What makes a website stand out? Are you – or your clients – making an elaborate effort to make your presence known? With Joe’s vast experience collaborating with the world’s largest Fortune 500 companies and Silicon Valley Startups, strategy development and in-depth SEO analysis are right up in his alley. In this episode, Joe enlightens us with often-forgotten SEO auditing issues, like: how to recognize your limitations, […]

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July 10, 2021

Shopify SEO – How Shopify Is Making Their SEO Better – Ep. 232 via @sejournal, @brentcsutoras

Loren Baker, our host, spoke with Kevin Indig of Shopify, who shared his insights into the challenges of Enterprise SEO and e-commerce with us. In this episode, we’ll learn about Shopify and its features, as well as its benefits and drawbacks and how it helps businesses and startups gain exposure. If you feel this show gives you the tools to improve your SEO and create brand awareness, make sure to subscribe not to miss any episode. Leave a five-star rating, review, and share to help more entrepreneurs grow their businesses. 0:46: Who is Kevin Indig? 5:46: Managing Discontinued Items 9:23: […]

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June 25, 2021

How to Find Your Audiences Whenever They Are Online with Marty Weintraub – Ep. 231 via @sejournal, @brentcsutoras

In this episode, our guest is Marty Weintraub. He is the founder of AimClear, a driven Integrated Marketing Agency dominant in customer acquisition and winner of 17 US Search Awards, including 5X most recent Best Integrated Agency. AimClear’s differentiator is the balance of holistic brand-builds, PR, data, and integrated performance marketing. About Marty and AimClear [4:53] AimClear considers themselves as entrepreneurs and marketers. Marty is a photographer and Speaker, and he founded AimClear in 2007. They are a driven integrated marketing agency and are great at getting new customers. [5:28] What makes them different is the way they think about […]

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June 18, 2021

Automation and Paid Search – How To Adapt and Prosper – Ep. 230 via @sejournal, @brentcsutoras

Frederick Vallaeys joins Loren Baker to talk about PPC and automation trends introduced by the ad engines. Automation is everywhere – but what does it mean for practitioners? Are we being replaced by machines? How can we reskill to remain valuable to our clients/organizations?

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June 11, 2021

How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too – Ep. 229 via @sejournal, @brentcsutoras

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S.

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June 4, 2021

How to Scale Enterprise SEO with Edge SEO and Automation [Podcast] via @sejournal, @brentcsutoras

Mark Traphagen, VP Product Marketing & Training at seoClarity, joins Search Engine Journal founder Loren Baker to discuss SEO automation. No longer a luxury add-on, automation is essential. Learn more about Edge SEO (the ability to make site changes “in the cloud” without involving IT or dev) and Cloudflare Workers – and whether this is the future of SEO, at scale.

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May 28, 2021

SEO for Publishers and Marketplaces with Simon Heseltine – Ep. 227 via @sejournal, @brentcsutoras

Loren and Simon discuss Simon’s SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current “marketplace SEO” focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today, […]

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May 26, 2021

Google’s Page Experience Update & Core Web Vitals with Martin Splitt – Ep. 226 via @sejournal, @brentcsutoras

Google’s Developer Advocate, Martin Splitt joins Search Engine Journal Founder Loren Baker in this live Q&A about Google Core Web Vitals, the delay to June for the Page Experience Update, and other overall performance and speed needs for websites to better compete within Google and convert users. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today we have a special show all about core web vitals and the page experience update. With me today, I have none other […]

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May 13, 2021

The Best Ecommerce Marketing Apps & Tools to Use in 2021 with Nik Sharma – Ep. 225 via @sejournal, @brentcsutoras

Nik Sharma talks about the best ecommerce apps you can use, how they work, and how they help.

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