Category: Search Podcast

In this episode, Loren Baker talks with Arsen Rabinovich, Founder & Managing Partner at TopHatRank, about WordPress SEO, often overlooked SEO issues, site migrations, and much more. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: And we are live. Hi everybody. This is Loren Baker, founder of Search Engine Journal. And with me I have Dr. Arsen Rabinovich 404 error. Are you the real Arsen Rabinovich: Rabinovich. Say Rabinovich properly. Rabinovich. Loren Baker: Rabinovich. Rabinovich. Arsen Rabinovich: Say it like a Russian. Loren Baker: Did I pronounce that- Arsen Rabinovich: Rabinovich. Loren […]

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Loren Baker interviews Melissa Fach, a long-time SEO consultant and former editor of Search Engine Journal, about her move from being an SEO consultant and search industry content editor to taking on a massive change – going in-house to manage enterprise SEO content at Cox Automotive. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, founder of Search Engine Journal and with me today, I have Melissa Fach of Cox Automotive. Did I pronounce it correctly? Melissa Fach: You did. Loren Baker: I called you Melissa Fok […]

The post Moving from Consultant to In-House SEO with Melissa Fach [Podcast] appeared first on Search Engine Journal.

The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast] via @sejournal, @brentcsutoras

How does affiliate marketing tie in to SEO? More than you’d think. Google algorithm updates have led to mega affiliates and their listicles ranking higher than ever. How do you get your product or service in the mix? Adam Riemer joins Loren Baker to discuss affiliate marketing, the state of the affiliate industry and crossing the streams of SEO and Affiliate Marketing. Here is the entire transcript of the show (please excuse any transcription errors) : Loren: Loren Baker, founder of Search Engine Journal, and welcome to today’s SEJ show. With me, I have Adam Riemer. Adam, how’s it doing? […]

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Is Remarketing Dead & Other PPC Questions with Navah Hopkins – Ep. 221 via @sejournal, @brentcsutoras

Loren Baker hosts Navah Hopkins, host of SEJ’s Ask a PPC column and Director of Paid Media at JustUno. Expect Loren & Navah to dive into remarketing, tracking ROI and other questions & answers coming from the SEJ Show audience. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi everybody. This is Loren Baker, founder of Search Engine Journal. And welcome to the Search Engine Journal show. Today, I have a special guest, Miss. Navah Hopkins. Hey, Navah, how’s it go? Navah Hopkins: Howdy guys. TGIF. Loren Baker: I know, TGIF. It’s […]

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We have heard for years that Chatbots are the future and although we have seen some significant progress in the concept and application, they are still impersonal and not as helpful as we had hoped they would be. Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, joins us to talk about her belief that in order for Chatbots to be effective, they need to include cognitive intelligence that is both empathetic and responsible. Learn more about Dr. Zhou’s work here : https://juji.io/publications/ https://juji.io/blog/ Here is the entire transcript of the […]

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Pinterest, Snap, TikTok Targeting & Ad Options with Akville Defazio [Podcast] via @sejournal, @brentcsutoras

Looking for great ad opportunities on social networks other than Facebook? Learn all about the targeting options, ad placements, best practices, and caveats within Pinterest, Snap & TikTok. Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Everybody. This is Loren Baker. Welcome to the search engine journal show with me today. I have a very special guest longtime friend and industry colleague Akville Defazio. Welcome to the show. Akville Defazio (00:22): Hi Loren. Thank you for having me. Loren Baker (00:24): It’s such a pleasure to have you here today. Fellow […]

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Amy & Loren will be answering questions from Amy’s eSummit’s PPC Master Class, which can be viewed here : https://www.searchenginejournal.com/presentations/ Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker (00:09): Hi, everybody. This is Loren Baker, founder of Search Engine Journal. Today we have a special episode where we’re going to be talking about a lot of paid search or PPC. So with me today, I have Amy Bishop of Cultivative Marketing. Hi, Amy. How’s it going? Amy Bishop (00:23): Going well. How are you? Loren Baker (00:26): Great, thank you. Great. It’s […]

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Enterprise Site Crawl Management & Staying Ahead of the Google Algorithm – Ep. 216

How are you preparing for the Core Web Vitals transition in May? How are you managing the mobile-first index transition? What steps do you take to assess the impact of an algorithm update? How do you get ahead of algo updates? What can you do to minimize negative impact?

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Microsoft Bing SEO & Bing Webmaster Tools with Fabrice Canel [Podcast]

Bing Webmaster Tools may be one of the most overlooked items in an SEO’s toolbox. Not only can you submit your site via Bing to Bing, Yahoo and DuckDuckGo, but you can also use BWT’s internet toolsets to get a better understanding of how Bing crawls and views your site, and an idea on ways to optimize for overall SEO performance.

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On today’s episode of the SEJ Show, Brent Csutoras is joined by Thomas Kramer, Co-Founder, COO at Paladin Software & Measure Studio and Sarah Galvez, Director of Social Media and Audience Development at Biden for President. Sarah talks us through many aspects of the campaign, from tactics to strategy, while Thomas gives some insight into how they approached data tracking and interpretation. Sarah Galvez : https://www.linkedin.com/in/sarahjgalvez/ Thomas Kramer : https://www.linkedin.com/in/thomaskramerla/

The post How Social Media Helped the Biden-Harris Campaign to Victory [Podcast] appeared first on Search Engine Journal.