Category: SEJ Show

Prioritizing Technical SEO Issues [Podcast]

Are you considering a site migration? Migrations are a challenging – and sometimes dreaded – step in SEO. With site migrations, chances are you’re going to run into technical issues and nine times out of ten there’s not enough time to fix everything before launch. The key is to build a good relationship with your developers, working together to solve critical issues. Cody Gault, Website Migration Lead at Conductor joins Loren Baker for this migration episode. We have some great questions left from an SEJ Webinar we had with Cody a while back, along with some new topics to help […]

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Product-Led SEO [Podcast]

Do you know which SEO strategies will successfully drive traffic, leads, and sales for your company? Do you need insights on how to approach online visibility? When it comes to SEO, success often depends not on what you do but on how you do it. Eli Schwartz, the author of the book “Product-Led SEO,” joins Loren Baker on this episode to discuss long-term SEO strategies and how to implement an SEO mindset throughout your company. Instead of offering step-by-step guidelines and techniques, this discussion digs into the logic and theory of SEO as a whole. “What I call product-led SEO […]

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Entity Building & Google’s Knowledge Graph [Podcast]

Have you claimed your Google Knowledge Panel? Have you built out the entity of your company in the way that Google can understand who you are and differentiate between you and your competitors? Jason Barnard, founder & CEO of Kalicube, joins Loren Baker, founder of Search Engine Journal, on the Search Engine Journal Show to discuss the importance of entity building with Google’s Knowledge Graph. In SEO, the goal is to package our content in a way that educates Google so that it can answer user queries in the most credible way. As you build your brand, Google considers your […]

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Link Building Through Creative & Smart Outreach [Podcast]

Are you a link builder or digital PR pro, or you’re just getting started? This episode of the Search Engine Journal Show is for you. Get insights on smart linking, performing highly targeted link outreach, and link metrics, from none other than Bibi the Link Builder. Bibi Raven talks with Search Engine Journal Founder Loren Baker about forms linking, writers vs automation, and also training teams and individuals to “scale” link building. You’ll also get to meet Hilda the Hen, too. “With link building, you should leave your ego at the door.” – Bibi Raven “Taking the time to ask […]

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We are already in Q3, which means the holiday shopping season is just around the corner.

The post Site Migrations and Planning for Holiday Site Code Freezes [Podcast] appeared first on Search Engine Journal.

What do you think of regionally focused SEO campaigns? Latin America is one of the few markets where a single language is spoken in multiple countries on two continents, yet cultures, currencies, and technology may differ greatly.   It takes creativity to overcome the challenges of working regionally. We’re here in person today to talk with Diana Martins, an SEO Analyst with Hostgator, which offers shared, reseller, virtual private server, and dedicated hosting.  Diana joins Loren Baker, the Founder of Search Engine Journal, to talk about the challenges and opportunities of creating a targeted and successful campaign in Latin America.   “Localization […]

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SEO & Content Strategy for Established Publications – Ep. 235 via @sejournal, @brentcsutoras

Welcome to this episode of the Search Engine Journal, featuring our guest Alli Berry. Alli is the SEO Director at The Motley Fool, a private financial and investing advice company based in Alexandria, Virginia. She leads and develops the key SEO initiatives on fool.com, including short-term and long-term SEO goals and objectives with measurable performance results. Throughout her career, Alli has helped businesses in various industries, including finance, education, retail, automotive, and healthcare, develop a content strategy to grow their acquisition funnel through organic search. Join us as Loren and Alli talk everything from content strategy, evergreen and news content, […]

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