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Core Update, ChatGPT Business Hub & AI Mode’s New Model – SEO Pulse
A core update rolls out, AI search gets a new default model, ChatGPT shares mention and click counts, and sites plan for less search traffic.
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AI Bot Management: Why SEOs Need More Than Block Lists
Blocking an AI training crawler isn’t the same as blocking a retrieval bot. Here’s why SEO needs deliberate bot policies, not block lists.
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Visits To The Top Million Websites Fell 12%, Data Shows
Data shows visits to the world’s top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.
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Does The Affiliate Model Survive Checkout Inside AI Mode And Gemini? – Ask An SEO
Affiliate links still help protect your commissions as AI checkout grows, but stronger tracking and better program choices add crucial layers of protection.
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Google Discovers Unexpected Patterns In AI Image Generation
Google analyzed millions of Nano Banana prompts and found how businesses are using it for marketing.
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“F*** Keywords” – Well, What Are You Replacing Them With?
Declaring keywords dead is easy. Explaining what you’ll track, how you’ll govern content, and what stakeholders buy into is the harder part.
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Google’s November 2026 Core Update Starts Rolling Out
Google has begun rolling out its November 2026 core update globally and says it may take up to two weeks to complete.
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SEO Split Testing In 2027: How To Prove A Change Actually Worked
Separate real SEO gains from Google’s shifts with fair controls, clear decision rules, and results stakeholders can tie to revenue.
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Tripadvisor Says SEO Will Still Weigh On Growth In 2027
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
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Google Rank Data Issues, Lighthouse Update & AI Opt-Out – SEO Pulse
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
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