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Category: Social Media Advertising

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Posted on February 25, 2025

TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study

TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study

Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales.

The post TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study appeared first on Search Engine Journal.

Posted on December 7, 2024

How To Optimize TikTok Ads After You Set Up Your Campaign

How To Optimize TikTok Ads After You Set Up Your Campaign

This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions.

The post How To Optimize TikTok Ads After You Set Up Your Campaign appeared first on Search Engine Journal.

Posted on November 26, 2024

LinkedIn Reveals Data-Backed Formula For B2B Ad Success

LinkedIn Reveals Data-Backed Formula For B2B Ad Success

LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.

The post LinkedIn Reveals Data-Backed Formula For B2B Ad Success appeared first on Search Engine Journal.

Posted on October 9, 2024

Meta Announces New Video & AI Features At Advertising Week

Meta Announces New Video & AI Features At Advertising Week

Meta announces a new video tab, AI-powered ad tools, and creator partnership features.

The post Meta Announces New Video & AI Features At Advertising Week appeared first on Search Engine Journal.

Posted on September 10, 2024

Meta Announces Updates To Business Tools Affecting Advertisers

Meta Announces Updates To Business Tools Affecting Advertisers

Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.

The post Meta Announces Updates To Business Tools Affecting Advertisers appeared first on Search Engine Journal.

Posted on August 21, 2024

Meta’s New Ad Tools Promise More Precise Customer Targeting

Meta’s New Ad Tools Promise More Precise Customer Targeting

Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution.

The post Meta’s New Ad Tools Promise More Precise Customer Targeting appeared first on Search Engine Journal.

Posted on July 9, 2024

Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta Pushes GA4 Integration, Boasts 22% Conversion Boost

Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations.

The post Meta Pushes GA4 Integration, Boasts 22% Conversion Boost appeared first on Search Engine Journal.

Posted on March 16, 2024

20 Awesome Examples Of Social Media Marketing

20 Awesome Examples Of Social Media Marketing

Discover what makes a social media campaign successful as you explore these real-world examples from top brands.

The post 20 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Posted on December 9, 2023

The Best Times To Post On Social Media In 2024

The Best Times To Post On Social Media In 2024

Maximize your social media impact in 2024! Discover the best times to post on social media and boost your online presence with our comprehensive guide.

The post The Best Times To Post On Social Media In 2024 appeared first on Search Engine Journal.

Posted on June 21, 2023

Meta Expands Reels Ads To Instagram, Tests AI Features

Meta Expands Reels Ads To Instagram, Tests AI Features

Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.

The post Meta Expands Reels Ads To Instagram, Tests AI Features appeared first on Search Engine Journal.

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