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Category: Technical SEO

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Posted on July 26, 2025

Google Confirms CSS Class Names Don’t Influence SEO

Google Confirms CSS Class Names Don’t Influence SEO

Google’s Search Relations team explains how CSS affects SEO, addressing myths about class names, pseudo elements, and page performance.

The post Google Confirms CSS Class Names Don’t Influence SEO appeared first on Search Engine Journal.

Posted on July 12, 2025

Google Clarifies Structured Data Rules For Returns & Loyalty Programs

Google Clarifies Structured Data Rules For Returns & Loyalty Programs

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs.

The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared first on Search Engine Journal.

Posted on July 1, 2025

Google: Many Top Sites Have Invalid HTML And Still Rank

Google: Many Top Sites Have Invalid HTML And Still Rank

Most top-ranking websites fail HTML validation. Google explains why perfect code isn’t required, and what matters instead.

The post Google: Many Top Sites Have Invalid HTML And Still Rank appeared first on Search Engine Journal.

Posted on June 25, 2025

The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration

The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration

Planning a migration? Discover these expert tips to ensure a seamless site move while protecting your SEO and performance.

The post The Smart SEO Team’s Guide To Timing & Executing A Large-Scale Site Migration appeared first on Search Engine Journal.

Posted on June 21, 2025

How Much Code Should SEO Pros Know? Google Weighs In

How Much Code Should SEO Pros Know? Google Weighs In

Google’s Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn’t always essential.

The post How Much Code Should SEO Pros Know? Google Weighs In appeared first on Search Engine Journal.

Posted on June 18, 2025

See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One

See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One

Google’s AI Mode is reshaping SERP rankings. Discover how embedding vectors, not keywords, now determine visibility.

The post See What AI Sees: AI Mode Killed the Old SEO Playbook — Here’s the New One appeared first on Search Engine Journal.

Posted on June 13, 2025

Google Retires 7 Structured Data Features To Streamline Search Results

Google Retires 7 Structured Data Features To Streamline Search Results

Google retires seven structured data features including Book Actions, Course Info, and Claim Review to streamline search results. Rankings unaffected.

The post Google Retires 7 Structured Data Features To Streamline Search Results appeared first on Search Engine Journal.

Posted on June 12, 2025

Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages

Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages

Google removes robots.txt guidance for blocking auto-translated pages. This change aligns Google’s technical documents with its spam policies.

The post Google Removes Robots.txt Guidance For Blocking Auto-Translated Pages appeared first on Search Engine Journal.

Posted on June 11, 2025

Google Launches Loyalty Program Structured Data Support

Google Launches Loyalty Program Structured Data Support

Google rolls out support for loyalty program structured data, which allows businesses to display member benefits in search results.

The post Google Launches Loyalty Program Structured Data Support appeared first on Search Engine Journal.

Posted on May 31, 2025

How To Use LLMs For 301 Redirects At Scale

How To Use LLMs For 301 Redirects At Scale

Discover strategies for implementing 301 redirects at scale LLMs to maintain site integrity and optimize crawl budget.

The post How To Use LLMs For 301 Redirects At Scale appeared first on Search Engine Journal.

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