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Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
The post Google To Upgrade Video Action Campaigns To Demand Gen appeared first on Search Engine Journal.
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact.
The post How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] appeared first on Search Engine Journal.
Discover the changing landscape of digital video advertising and the shift towards business outcomes as key metrics, according to the latest IAB report.
The post Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two appeared first on Search Engine Journal.
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal.
Learn more about NCAA basketball and engaged YouTube fans. Learn how media and entertainment companies can make the most of March Madness for brand partnerships.
The post What Makes The Most Engaged YouTube Fans For NCAA Basketball (And Why Should You Care)? appeared first on Search Engine Journal.
Google simplifies reservation video campaigns on YouTube through Google Ads with self-service options.
The post Google Ads Simplifies Reservation Video Campaigns On YouTube appeared first on Search Engine Journal.
Discover Microsoft’s strategy to help advertisers reach more viewers with its exclusive partnership to power Netflix’s ad-supported subscription plan.
The post Unlock Global Reach With Microsoft Video Advertising And Netflix appeared first on Search Engine Journal.
New multi-format ads in Google Ads includes in-stream, in-feed, and Shorts ads, offering brands more ways to reach audiences at a lower CPM.
The post Google Ads: New Multi-Format Ads For Video Reach Campaigns appeared first on Search Engine Journal.
New on Microsoft Advertising: engage your audience like never before with Video and CTV ads.
The post Microsoft Advertising Unveils Video And CTV Ads At DMEXCO appeared first on Search Engine Journal.