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Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal.
How do you make YouTube ads work without a seven-figure budget? Strong audience signals, separated placements, and honest CPM math.
The post How To Run A Winning YouTube Ad Campaign Without A 7-Figure Budget appeared first on Search Engine Journal.
The latest John Lewis Christmas ad proves that emotion and data can coexist, using AI to validate the timeless power of heartfelt storytelling.
The post ‘Where Love Lives’: The John Lewis Christmas Winning Formula Returns appeared first on Search Engine Journal.
YouTube’s new Brand Pulse Report helps marketers measure full brand impact across paid ads, creator videos, and organic content using AI-powered insights.
The post YouTube Launches Brand Pulse Report to Measure Full Brand Impact appeared first on Search Engine Journal.
CMOs looking to improve ROAS should rethink video. This article outlines why social content repurposing is killing performance and what to do instead.
The post The Strategy Gap: Social Video Is Not PPC Video appeared first on Search Engine Journal.
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
The post August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024 appeared first on Search Engine Journal.
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
The post Google To Upgrade Video Action Campaigns To Demand Gen appeared first on Search Engine Journal.
Digital marketers must now navigate new shifts in consumer behavior in preparation for the holidays, read which seven trends will have impact.
The post How CTV Fits Into Digital Marketing During Holiday Season [Interview With Matt Voda] appeared first on Search Engine Journal.
Discover the changing landscape of digital video advertising and the shift towards business outcomes as key metrics, according to the latest IAB report.
The post Business Outcomes Are The Top KPI Of Video Ad Buyers – IAB Report Part Two appeared first on Search Engine Journal.
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
The post Google Unveils 4 Updates At IAB NewFronts 2024 (YouTube Fails To Share Any News) appeared first on Search Engine Journal.