“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy

“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to AI Search Expert? 👆 Follow our lead. Register above, get 3 strategies & become the AI search expert your org needs. You aren’t just fighting for clicks anymore; you’re fighting to ensure that when an AI model speaks for your brand, it actually mentions you, […]

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Why Your Webinar Program Isn’t Working (So, Copy Ours)

Why Your Webinar Program Isn’t Working (So, Copy Ours)

5 years ago, I stepped into the role of webinar ringmaster. I said yes to moderating, but it was all the background work that gave me butterflies. I’d second and third guess everything. Is the title right? What if it flops? Is the content level right for the attendees? Will the right attendees sign up? Is my hair ok?! But the program grew, and you all were so welcoming. Through the years we’ve tested on you all (it’s fun for us!) And I’ve learned so many tricks that I want to give back to my fellow marketers struggling to recoup […]

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