YouTube Changes How It Counts Views On Long-Form & Live
YouTube is changing how it counts views on long-form videos and live streams.
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YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
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The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking.
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YouTube Explains What Can Stop A Channel Getting Paid
YouTube Explains What Can Stop A Channel Getting Paid
YouTube spelled out three kinds of content that can stop a channel from getting paid, and says it’s clarifying existing rules, not changing them.
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YouTube Moves Ahead of Spotify As UK’s Top Podcast Service
YouTube Moves Ahead of Spotify As UK’s Top Podcast Service
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data.
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YouTube Brings In-App Sharing & Messaging To The U.S.
YouTube Brings In-App Sharing & Messaging To The U.S.
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
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YouTube Now Auto-Detects AI Content, Labels It For Viewers
YouTube Now Auto-Detects AI Content, Labels It For Viewers
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.
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YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search
YouTube Expands AI Creation Tools With Gemini Omni And Conversational Search
YouTube introduced Gemini Omni AI remixing and Ask YouTube conversational search, raising new questions around discovery, creator tools, and future measurement challenges.
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Google Tests ‘Ask YouTube’ Conversational Search Experiment
Google Tests ‘Ask YouTube’ Conversational Search Experiment
Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users.
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YouTube’s AI Slop Problem And How Marketers Can Compete
YouTube’s AI Slop Problem And How Marketers Can Compete
“AI-generated slop” now accounts for 21% of Shorts shown to new users. Here’s what the data says about monetization, trust, and long-term organic strategy.
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