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Stop Under Promising and Start Delivering Better Content Products [Rose-Colored Glasses]
You can’t always get what you want when it comes to content team performance. But if you don’t try setting high expectations, you’ll rarely get what you need. Robert Rose explains why – and what to do instead. Continue reading 
Does SEO Still Matter to Content Marketing When Google Takes Your Clicks?
No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age. Continue reading 
Analyze these seven ecommerce metrics to keep your head above water and stay on top of your entire business.
The post 7 Crucial Ecommerce Metrics You Should Be Tracking Right Now appeared first on Search Engine Journal.
Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area.
The post Instagram Makes It Easier To Discover Local Businesses appeared first on Search Engine Journal.
Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers.
The post Google Lets Businesses Set Auto Responses To Common Questions appeared first on Search Engine Journal.
A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.
The post $115M In Ad Spend Lost To Clickbait Sites, Report Finds appeared first on Search Engine Journal.
Are you eligible to use responsive display ads? From requirements to proper placements, here’s what you need to know in this month’s Ask The PPC.
The post What Are The Creative Requirements For Responsive Display Ads? appeared first on Search Engine Journal.
Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals
Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading 
YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.
The post YouTube Reduces Length Of Copyright Dispute Process appeared first on Search Engine Journal.
Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer
The post Google Clarifies Title Tag Guidance appeared first on Search Engine Journal.