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Brush up on your SEO knowledge with recommended reading on link building and optimizing for local, ecommerce, entities, and more.
The post The 11 Best SEO Books You Should Read appeared first on Search Engine Journal.
How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas)
Before you hit the record button again, think about doing more with each podcast episode. The name of this show is amplification. Here’s how to get started. Continue reading
The post How To Amplify Your Podcast (Beginner, Intermediate, and Advanced Ideas) appeared first on Content Marketing Institute.
Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more.
The post 4 Updates To Google Ads Performance Planner appeared first on Search Engine Journal.
It’s now easier to run ads about cryptocurrency on Meta. Businesses can now obtain a regulatory license instead of going through a whole application process.
The post Meta Makes It Easier To Run Cryptocurrency Ads appeared first on Search Engine Journal.
Five factors shaping the future of sports marketing
Over the last 18+ months of uncertainty, the ongoing pandemic has affected every facet of the sports advertising arena. Areas of focus for marketers, including measurement, changing media consumption habits and the power of athletes as influencers have only increased in importance. To effectively engage consumers, marketers have had to remain nimble in an increasingly fragmented—and challenging—environment.
Heading into 2022, areas of focus for marketers will continue to transform. Nielsen Sports has identified five key factors to be mindful of, including the resiliency of esports, the importance of comprehensive measurement and the substantial value of sponsorships. Download our Five Factors Shaping the Future of Sports Marketing report to learn how your brand can unlock growth and remain effective in the year ahead.
Learn how to optimize Shopping Ads in Google Ads for Shopify success and elevate your ad campaigns with a multi-channel strategy.
The post How To Use Google Ads For Shopify Success appeared first on Search Engine Journal.
Search engines are evolving their local game – and fast – to meet the needs of local consumers. Here’s what you need to know.
The post 7 Local SEO Updates That Will Impact Your 2022 Planning appeared first on Search Engine Journal.
Google announced the rollout of a Product Review Update that will last during three entire weeks. Happy Holidays or bad timing?
The post Google December 2021 Product Review Update appeared first on Search Engine Journal.
4 Business Storytelling Examples That Break the Problem-Solution Mold
You know the formula: someone faces a challenge, a product offers a solution, and the problem gets solved. Content like this fills an information need – but rarely keeps people coming back. Get inspired to break the mold with examples that show the heart of business storytelling. Continue reading
The post 4 Business Storytelling Examples That Break the Problem-Solution Mold appeared first on Content Marketing Institute.
Twitter expands its private information policy to include “private media,” which refers to photos and videos captured without a person’s consent.
The post Twitter Bans Sharing Photos Of Private Persons Without Consent appeared first on Search Engine Journal.